Filter Results
:
(2,191)
Show Results For
-
All HBS Web
(2,191)
- News (429)
- Research (1,541)
- Multimedia (7)
- Faculty Publications (1,231)
Show Results For
-
All HBS Web
(2,191)
- News (429)
- Research (1,541)
- Multimedia (7)
- Faculty Publications (1,231)
- 01 Jun 2004
- News
Alumni Clubs Click with New Web Services
The early reviews are in: It’s two thumbs way up for the new Web site building service now available to the School’s 107 alumni clubs and associations. Several features receive special praise from clubs that have already launched the new...
View Details
- November 20, 2000
- Article
Untangling the Value of Web Companies
By: Sunil Gupta and Donald R. Lehmann
- Research Summary
Mobile web advertising: maximum entropy banner allocation
The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details
- 13 Oct 2009
- News
Web Ads Hidden Under Cloak of Invisibility
- 25 Feb 2010
- News
Web cams have long concerned computer pros
- 01 Apr 1997
- News
HBS Research Available on World Wide Web
Pondering a business problem or management issue? Imagine with a computer keystroke or two being able to find synopses of Harvard Business School research on hundreds of topics. Would you like to know more, for example, about the investment and financing decisions that...
View Details
- Web
Building Web 3 Businesses - Course Catalog
HBS Course Catalog Building Web 3 Businesses Course Number 1785 Associate Professor Scott Duke Kominers Professor Shai Bernstein Spring; Q3; 1.5 credits14 SessionsPaperQualifies for Management Science Track Credit Course Overview The...
View Details
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049.
View Details
- 22 May 2014
- News
For Website Personalization, Simple Is the New Sexy
- 01 Dec 2006
- News
New on the Web at Alumni Career Services
HBS alumnae seeking to return to the workforce and all alumni interested in board positions now have new tools on the Alumni Career Services Web site to assist in their search. The “on-rampers” résumé database was designed exclusively for...
View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
client computer projects, and Brandi, a software engineer turned online fraud fighter, set up web crawlers that ran more than 2 million page-loads on a variety of computers and virtual computers. In 2012, they tested the vulnerability of...
View Details
- 01 Dec 2010
- News
One-Time Update for Alumni Web Site Access
Editor's Note: The new log-in system has been delayed until January. Beginning in December, visitors to the HBS Alumni Web site will experience a one-time change in the log-in procedure to access the Alumni Directory, Class Notes, Giving,...
View Details
Keywords:
meta
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a...
View Details
- July – September 2003
- Article
The Brave New World of Wireless Web
By: Ranjay Gulati and Alex Panas
Keywords:
Internet and the Web
Gulati, Ranjay, and Alex Panas. "The Brave New World of Wireless Web." Smart Manager (July–September 2003).
- Article
Social Networks Are the New Web Portals
Rayport, Jeffrey F. "Social Networks Are the New Web Portals." Bloomberg Businessweek Online (January 21, 2009).
- 24 Mar 2021
- News
Outsider-Insider Named CEO of Amazon Web Services
Photo via LinkedIn Photo via LinkedIn On March 23, recently appointed Amazon CEO Andy Jassy (MBA 1997) named Adam Selipsky (MBA 1993) head of Amazon Web Services (AWS), a $50 billion business that contributes more than half of Amazon’s...
View Details
- September 2007
- Teaching Note
Sun Microsystems, Inc.: Web Services Strategy (TN)
- March 2012
- Teaching Note
Recorded Future: Searching the Web for Alpha (TN)
By: Christopher Malloy and Timothy Gray
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...
View Details
Keywords:
Decision Choices and Conditions;
Information Management;
Demand and Consumers;
Research;
Internet and the Web;
Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.