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(135)
- News (53)
- Research (76)
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- Faculty Publications (32)
Show Results For
-
All HBS Web
(135)
- News (53)
- Research (76)
- Events (1)
- Multimedia (5)
- Faculty Publications (32)
- 23 Jul 2013
- First Look
First Look: July 23
and Yelp Review Fraud By: Luca, Michael, and Georgios Zervas Abstract—Review sites have become increasingly important sources of information for consumers. Because these reviews affect sales, businesses have the incentive to game the...
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Anna Secino
- 08 Aug 2013
- News
Study finds online ratings vulnerable to bias
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
By: Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
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Keywords:
Market Entry and Exit;
Digital Platforms;
Competitive Strategy;
Product Marketing;
Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- October 14, 2019
- Article
Designing Better Online Review Systems
By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they...
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Donaker, Geoff, Hyunjin Kim, and Michael Luca. "Designing Better Online Review Systems." Harvard Business Review 97, no. 6 (November–December 2019): 122–129.
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Retail Industry;
Food and Beverage Industry;
Air Transportation Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
Positioning Brands Against Large Competitors to Increase Sales
The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large...
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- 14 Jun 2011
- First Look
First Look: June 14
PublicationsThe Paradox of Excellence Authors:Thomas J. DeLong and Sara DeLong Publication:Harvard Business Review 89, no. 6 (June 2011) Abstract Why is it that so many smart, ambitious professionals are less productive and satisfied than they could be? We argue that...
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Sean Silverthorne
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
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- 12 Mar 2019
- HBS Seminar
Giorgos Zervas, Boston University
Trust
Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal...
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- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
Luca, Abhay Aneja at the University of California-Berkeley, and Oren Reshef of Washington University in St. Louis, shows that making it easier to search for Black restaurant owners on Yelp substantially increased their demand, leading to...
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- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
Professor of Business Administration, who coauthored the study. “Our results also suggest that a range of local businesses actually expand during periods of gentrification.” The findings are included in the new paper Nowcasting Gentrification: Using View Details
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by Dina Gerdeman
- Web
Founders & Investors - Entrepreneurship
MBA 1995 Sir Martin S. Sorrell WPP MBA 1968 James L. Southern, III Pacific Lake Partners MBA 1983 Joseph S. Steinberg Leucadia National Corporation MBA 1970 Thomas G. Stemberg Staples MBA 1973 Jeremy R. Stoppelman Yelp MBA 2005 Philippe...
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- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
other dramatic pivots: Twitter was created as a text-style messaging program for a podcast company. Yelp was born as an automated email service. YouTube was originally an online dating site. Now they’re anchors of the digital world. “You...
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by Lane Lambert
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
hiring decisions than humans. In these stories from our recent archives, Harvard Business School researchers outline the promises of big data—and the limitations of trying to harness data from a firehose. The Civic Benefits of Google Street View and View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Center] Related Reading: The Entrepreneurs Who Invented Economic Forecasting Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale RESEARCH PAPER: Bias in Official Fiscal Forecasts: Can Private Forecasts...
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- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
on the review site Yelp shut permanently during the pandemic. Don’t be afraid of bankruptcy protection So, what should consumers and policymakers do now as benefits from the CARES Act are running out and a second federal stimulus package...
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by Rachel Layne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,...
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- 01 Jun 2015
- News
Five-Star Research
measurable impact on a business’s bottom line. For Luca, who has authored several studies on the topic—and is himself an occasional Yelp critic—online reviews are “one of the most powerful information sources that has emerged in decades,...
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- 28 Jun 2017
- Research & Ideas
Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business
restaurants awarded five stars on the popular Yelp review service managed to carry on business as usual, despite a $1 increase in the minimum wage. But restaurants with a mediocre 3.5-star rating didn’t fare as well; the same $1 wage...
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