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Show Results For
-
All HBS Web
(1,829)
- News (319)
- Research (1,248)
- Events (9)
- Multimedia (25)
- Faculty Publications (831)
- 30 Sep 2022
- Blog Post
Latina Women in Leadership: Jacqueline Burgos (MBA 2014)
works at Google in their Go-to-Market organization supporting the largest media advertising agencies in the world. Tell us about your life before HBS. Before HBS, I worked at HBO as a New Media Analyst in their Financial Planning and...
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- December 2009 (Revised October 2015)
- Case
Diamond Foods
By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built...
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Keywords:
Agribusiness;
Business Model;
Customer Focus and Relationships;
Leadership;
Marketing Strategy;
Consumer Behavior;
Organizational Change and Adaptation;
Cooperative Ownership;
Agriculture and Agribusiness Industry;
Retail Industry;
United States
Bell, David E., and Mary Louise Shelman. "Diamond Foods." Harvard Business School Case 510-013, December 2009. (Revised October 2015.)
- March 2016 (Revised May 2016)
- Case
UFO Moviez—Gentle Disruption
By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution...
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Keywords:
Film Entertainment;
Information Technology;
Distribution;
Disruption;
Growth and Development Strategy;
Technology Industry;
Motion Pictures and Video Industry;
India
Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
Dennis A. Yao
Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details
- 24 Oct 2014
- News
Series Is On, and Everybody’s Watching ... Football
- November 2017 (Revised December 2019)
- Case
Redfin: Redefine Real Estate
By: Hong Luo and Huafeng Yu
Founded in 2004, Redfin envisioned a light-touch model in which clients self-served using the digital platform in exchange for a significantly lower fee than traditional agents. Realizing the narrow appeal of its initial model, Redfin had made significant changes to...
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Keywords:
Adaptation;
Growth and Development Strategy;
Decision Choices and Conditions;
Real Estate Industry;
North America
Luo, Hong, and Huafeng Yu. "Redfin: Redefine Real Estate." Harvard Business School Case 718-430, November 2017. (Revised December 2019.)
- April 1990 (Revised May 1997)
- Case
Lowe's
By: Walter J. Salmon
Lowe's chain of 306 stores was anticipating fierce competition from their major market rival, Home Depot. As they reformulated the size of their new prototype stores and the mix of their merchandise, what would be the ultimate format? What impact would it have on their...
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- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
continue to assess accurately the risk profile of each local customer seeking a loan. As advertising for PNC Bank states: "Now more than ever responsible lending is everything." When consumers are uncertain, they need to have...
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- March 2009 (Revised September 2013)
- Case
Yelp
By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue....
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- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"...
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Keywords:
Strategy;
Advertising Campaigns;
Social and Collaborative Networks;
Online Advertising;
Apparel and Accessories Industry;
Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- January 2008 (Revised March 2009)
- Case
Framedia (A) Abridged
By: Li Jin, Carliss Y. Baldwin, Li Liao, Huabing Li and Jielun Zhu
Examines an acquisition in the highly competitive outdoor media advertising industry in China in late 2005. The transaction leads to eventual consolidation of the whole industry and positive stock reactions. Discusses equity consideration in the context of an M&A...
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Keywords:
Mergers and Acquisitions;
Venture Capital;
Equity;
Private Equity;
Corporate Governance;
Emerging Markets;
Organizations;
Consolidation;
Valuation;
Advertising Industry;
China
Jin, Li, Carliss Y. Baldwin, Li Liao, Huabing Li, and Jielun Zhu. "Framedia (A) Abridged." Harvard Business School Case 208-048, January 2008. (Revised March 2009.)
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 18 Jun 2013
- News
Megahit Marketing
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- October 1989
- Case
Federal Express: The Money Back Guarantee (A)
Discusses a large overnight express company, which guarantees its service, and which has created a major headache for one of its customers. The problem exposes deficiencies in its service and in the guarantee it has advertised heavily. A formal complaint is made to the...
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Hart, Christopher. "Federal Express: The Money Back Guarantee (A)." Harvard Business School Case 690-004, October 1989.
- November 1997 (Revised December 1999)
- Case
Cinemex
By: James L. Heskett
The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to...
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Keywords:
Business Startups;
Service Operations;
Debates;
Venture Capital;
Customer Satisfaction;
Advertising;
Investment;
Theater Entertainment;
Entertainment and Recreation Industry;
Mexico City
Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
- March 2022
- Case
Auto Mag (Abridged)
By: David E. Bell
A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to...
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Keywords:
Distribution;
Cost Management;
Decision Choices and Conditions;
Forecasting and Prediction
Bell, David E. "Auto Mag (Abridged)." Harvard Business School Case 122-096, March 2022.
- 29 Oct 2013
- News