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All HBS Web
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- Faculty Publications (193)
- March 1995
- Article
Technology Integration: Managing Technological Evolution in a Complex Environment
By: Marco Iansiti
Iansiti, Marco. "Technology Integration: Managing Technological Evolution in a Complex Environment." Research Policy 24, no. 2 (March 1995): 521–42.
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a...
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Keywords:
Customer Satisfaction;
Customer Value and Value Chain;
Product Development;
Mathematical Methods
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
- Article
Science-based Product Development: An Empirical Study of the Mainframe Computer Industry
By: Marco Iansiti
Iansiti, Marco. "Science-based Product Development: An Empirical Study of the Mainframe Computer Industry." Production and Operations Management 4, no. 4 (Fall 1995).
- 1995
- Article
Technological Evolution, System Architecture, and the Obsolescence of Firm Capabilities
By: Marco Iansiti and T. Khanna
Iansiti, Marco, and T. Khanna. "Technological Evolution, System Architecture, and the Obsolescence of Firm Capabilities." Industrial and Corporate Change 4, no. 2 (1995): 333–61.
- 1995
- Article
Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development
By: Marco Iansiti
Keywords:
Information Technology;
Research and Development;
Integration;
Information;
Science;
Product
Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
- August 1994 (Revised January 1997)
- Exercise
Design for Manufacturing: An Exercise
By: Marco Iansiti and Ellen Stein
Iansiti, Marco, and Ellen Stein. "Design for Manufacturing: An Exercise." Harvard Business School Exercise 695-015, August 1994. (Revised January 1997.)
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft...
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Keywords:
Product Development;
Organizational Structure;
Applications and Software;
Design;
Expansion;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products.
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Keywords:
Product Development;
Applications and Software;
Product Design;
Organizational Structure;
Product Launch;
Business Strategy;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- April 1994
- Case
Fiat (A)
By: Marco Iansiti
Keywords:
Auto Industry
Iansiti, Marco. "Fiat (A)." Harvard Business School Case 694-041, April 1994.
- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords:
Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
- May 1993
- Teaching Note
Product Development Organization and Capability, Module Overview
By: Marco Iansiti
- May 1993
- Teaching Note
Microsoft Corporation: Office Business Unit (TN)
By: Marco Iansiti
Teaching Note for (9-691-033).
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Keywords:
Information Technology Industry
- May 1993
- Teaching Note
NEC TN
By: Marco Iansiti
Teaching Note for (9-693-095).
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Keywords:
Information Technology Industry
- May 1993
- Teaching Note
Becton Dickinson: Advanced Diagnostics Division TN
By: Marco Iansiti
Keywords:
Business Divisions
- May–June 1993
- Article
Real-World R&D: Jumping the Product Generation Gap
By: Marco Iansiti
Iansiti, Marco. "Real-World R&D: Jumping the Product Generation Gap." Harvard Business Review 71, no. 3 (May–June 1993): 138–147.
- April 1993 (Revised December 1993)
- Case
NEC
By: Marco Iansiti
Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of...
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Keywords:
Product Development;
Product Design;
Innovation and Invention;
Innovation and Management;
Collaborative Innovation and Invention;
Technological Innovation;
Management Analysis, Tools, and Techniques;
Information Technology;
Factories, Labs, and Plants;
Information Technology Industry
Iansiti, Marco. "NEC." Harvard Business School Case 693-095, April 1993. (Revised December 1993.)
- March 1993 (Revised May 1993)
- Case
Becton Dickinson: Advanced Diagnostics Division
By: Marco Iansiti
Keywords:
Medical Devices and Supplies Industry
Iansiti, Marco. "Becton Dickinson: Advanced Diagnostics Division." Harvard Business School Case 693-100, March 1993. (Revised May 1993.)
- July 1992
- Teaching Note
Honda Today TN
By: Marco Iansiti
Teaching Note for (9-692-044).
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Keywords:
Auto Industry