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Show Results For
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All HBS Web
(264)
- News (64)
- Research (165)
- Multimedia (3)
- Faculty Publications (80)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
not dry, and if lightning strikes, act very quickly.” By ensuring that a forest is not dry, Gupta means companies should make sure they are perceived positively before a crisis occurs. The Transportation...
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- 07 Jan 2019
- News
Top Ten Technology Books Of 2018
- Awards
American Marketing Association Foundation. 25-Year Consortium Fellow Research Excellence Award
By: Sunil Gupta
Recognized in 2010 by the American Marketing Association Foundation with the 25-Year Consortium Fellow Research Excellence Award for Scholarly Achievement and Contribution to Marketing Thought and Practice.
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- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
"These peak events are a way to generate excitement, especially for a well-established player like Amazon. It's a means of creating news and buzz by coming up with your very own Black Friday out of nowhere." View Details
- 01 Sep 2021
- What Do You Think?
Can We Train for Trust?
experience. A new book by Sandra Sucher and Shalene Gupta examines trust at the institutional level. That is, it looks at relationships between a business organization and its...
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by James Heskett
- 01 Jul 2021
- News
Off the Shelf: Recent Books with Harvard Connections
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard...
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- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
would avoid a "one size fits all" approach to the practice of making compensation known. These are the views put forth by participants in this month's discussion of transparency in compensation. Disclosing pay ranges vs....
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- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and...
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- 14 Jul 2021
- News
FT Business Books: July Edition
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
article by Professor Sunil Gupta in the European Business Review highlights the potential impact of big data on business practices in three broad areas: applications, methods, and infrastructure.
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil View Details
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
responsiveness seems to have an even bigger impact on profitability,” Gupta says. Don’t change customers, change algorithms Applying both factors to data from a European television service company, for example, the researchers were able...
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- 01 Oct 2014
- What Do You Think?
Is Too Much Focus a Problem?
process, they provoked a new round of questions. David Physick teed up the discussion nicely by commenting, "The wonderful American motor racing driver, Mario Andretti, who was as focused an individual as any racer, remarked he'd...
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by James Heskett
- 23 Jul 2020
- News
The Paradox Of Layoffs: Engagement Drops When You Need It Most
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
sides can't win, with better service and more satisfied employees." On the other hand, E. Hassen cautioned, that "Before criticizing, we should examine carefully the social sector effects of wage deflation and higher productivity. In all ecologies things are...
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- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
Raghuram Iyengar, Sangman Han, and Sunil Gupta empirically assesses if friends indeed influence purchases. The answer: It depends. The End of Chimerica For the better part of the past decade, the world economy has been dominated View Details
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by Staff
- 04 Aug 2011
- What Do You Think?
How Dangerous Is Common Sense to Managers?
Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by...
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by James Heskett
- 30 Nov 2007
- What Do You Think?
What Is Management’s Role in Innovation?
Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard...
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by Jim Heskett
- 14 Jul 2015
- First Look
First Look: July 14, 2015
Publications May-June 2015 Human Resource Management Back to the Future: Implications for the Field of HRM of the Multi-stakeholder Perspective Proposed 30 Years Ago By: Beer, Michael, Paul Boselie, and Chris Brewster Abstract—Thirty years on from the seminal work...
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Sean Silverthorne