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- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
"A" awarded by the company auditor in his thirty years at Unocal. Now a production foreman, Thompson still lives and works in Van, just like always. "We are all blue-collar guys, we all like what we do, and we all feel...
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by Theodore Kinni
- 17 Aug 2021
- Blog Post
Applying the MBA Skillset to Global Health Challenges: Summer Fellow Vasilis Theodorou (MBA 2022)
management diagnostic, an assessment tool designed to help national malaria control programs and ministries of health assess their managerial challenges in a more systematic way. I am also supporting the strengthening of the existing community health worker networks...
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- 2007
- Comment
Comments on "How to Investigate the Impact of Foreign Direct Investment on Development, and Use the Results to Guide Policy," by Theodore H. Moran
By: Laura Alfaro
Alfaro, Laura. Comments on "How to Investigate the Impact of Foreign Direct Investment on Development, and Use the Results to Guide Policy," by Theodore H. Moran. Brookings Trade Forum (2007): 40–53.
- 31 Aug 2007
- Working Paper Summaries
Innovation through Global Collaboration: A New Source of Competitive Advantage
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed...
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by Sean Silverthorne
- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
(Susan Young/Harvard Business School) “What do you think?” is a question that has graced case method discussions at the Harvard Business School for the past 100 years. The question reflects long-held beliefs by some members of the HBS...
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- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job, or, as legendary Harvard Business School marketing professor...
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- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
interested in the Wells Report, an NFL-commissioned probe into the alleged cheating, which was led by New York attorney Theodore Wells (HBS MBA’76). “We were looking for great examples in which to try out...
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- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
As part of this project, I have been studying the history of Junior Achievement, which was a group founded in 1919 by AT&T president Theodore Vail, Strathmore Paper Co. president Horace Moses, and...
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by Sean Silverthorne
- 21 Dec 2011
- Research & Ideas
The Most Common Strategy Mistakes
define industries broadly, following the influential work of Theodore Levitt some decades ago. His famous example was railroads that failed to see that they were in the transportation business, and so they missed the threat posed View Details
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by Joan Magretta
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of...
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- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
trusts like Standard Oil were busted by President Theodore Roosevelt. They were the Big Tech of their day. Where is the outrage today?” Facebook should be broken up, he added. Wildebeest proclaimed, “The...
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- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
the limits of attempts by outside governments to improve business and political conditions in other countries. Answering them, however, required a long and detailed romp through the history of US involvement with what Secretary of War...
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- February 2016 (Revised October 2017)
- Case
The Jungle and the Debate over Federal Meat Inspection in 1906
By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The...
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- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Transnational Brand: How Global Perceptions Drive Value," drew inspiration from Theodore Levitt in order to probe a missing link: the management of the transnational brand. Transnational brands are corporate brands that cross...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the...
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- 05 Mar 2008
- What Do You Think?
Where Will Management Innovation Take Us?
not clear. Many suggested that the kind of management innovation described by Gary Hamel in his new book, The Future of Management, will more likely occur as a result of forces outside the organization. Tony Gattis described the...
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by Jim Heskett
- 24 Sep 2014
- Op-Ed
Take a Trim Tab Approach to Climate Change
The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the...
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- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
that led to the financial crisis. And while the intricate details of pay plans don't evoke the outrage of multimillion-dollar paydays, curbing the risk-taking incentives embedded in those plans is key to resolving the current crisis and preventing another. That task...
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by Roger Thompson
- 07 May 2008
- Research & Ideas
The Intellectual History of Harvard Business School
created, developed, and refined at HBS during the past century. The second was to illustrate the variety of ways in which those ideas have influenced students, the business world, and the academy. And the third was to encourage future innovation View Details