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All HBS Web
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- Faculty Publications (72)
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- December 2007 (Revised October 2008)
- Case
Real Madrid Club de Fútbol in 2007: Beyond the Galácticos
By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest...
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Keywords:
Talent and Talent Management;
Risk Management;
Brands and Branding;
Marketing Strategy;
Sports;
Sports Industry
Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
- 2007
- Working Paper
The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta
By: Michael I. Norton and Leonard Lee
Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough pasta to outlast a nuclear winter. We suggest that the presence of membership fees can lead consumers to infer a "fees → savings" link,...
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Norton, Michael I., and Leonard Lee. "The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta." Harvard Business School Working Paper, No. 08-029, November 2007.
- April 2007 (Revised March 2008)
- Case
Dr. Iqbal Survé at Sekunjalo Investment Group (A)
By: Linda A. Hill and Emily Stecker
Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,...
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Keywords:
Crime and Corruption;
Social Entrepreneurship;
Investment;
Leadership;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
South Africa
Hill, Linda A., and Emily Stecker. "Dr. Iqbal Survé at Sekunjalo Investment Group (A)." Harvard Business School Case 407-019, April 2007. (Revised March 2008.)
- January 2006
- Teaching Note
The Augusta National Golf Club Controversy (TN) (A), (B) and (C)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
- October 2005 (Revised January 2006)
- Case
Augusta National Golf Club Controversy, The (A)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling....
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Keywords:
Partners and Partnerships;
Attitudes;
Decision Making;
Problems and Challenges;
Business and Stakeholder Relations;
Gender;
Non-Governmental Organizations;
Communication Strategy;
Sports Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (A)." Harvard Business School Case 306-029, October 2005. (Revised January 2006.)
- October 2005 (Revised January 2006)
- Supplement
Augusta National Golf Club Controversy, The (B)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (B)." Harvard Business School Supplement 306-048, October 2005. (Revised January 2006.)
- October 2005 (Revised January 2006)
- Supplement
Augusta National Golf Club Controversy, The (C)
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Keywords:
Sports Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (C)." Harvard Business School Supplement 306-050, October 2005. (Revised January 2006.)
- July 2005 (Revised April 2009)
- Case
Real Madrid Club de Futbol (Multimedia)
By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand...
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Keywords:
Risk Management;
Brands and Branding;
Marketing Strategy;
Organizational Change and Adaptation;
Sports;
Expansion;
Sports Industry;
Spain
Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
- November 2004
- Supplement
Video Supplement for Real Madrid Club de Futbol
By: John A. Quelch
Quelch, John A. "Video Supplement for Real Madrid Club de Futbol." Harvard Business School Video Supplement 505-707, November 2004.
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- July 2004 (Revised May 2017)
- Teaching Note
Real Madrid Club de Futbol
By: John Quelch
Teaching Note to (9-504-063), (9-505-081), and (9289BN).
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- April 2004 (Revised May 2017)
- Case
Real Madrid Club de Futbol
By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand...
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Keywords:
Risk Management;
Change Management;
Expansion;
Marketing Channels;
Sports;
Management Teams;
Trends;
Brands and Branding;
Sports Industry;
Spain
Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.)
- February 2003 (Revised December 2006)
- Case
Toys "R" Us (A)
By: Michael G. Rukstad, Dennis A. Yao and Cate Reavis
In 1992, Toys "R" Us, the pioneer of the "category killer" retail format, faced significant competitive threats from mass discounters and warehouse clubs and was losing market share. This case explores the dynamic sustainability of Toys "R" Us's retailing model, its...
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Keywords:
Risk Management;
Competition;
Supply and Industry;
Power and Influence;
Retail Industry;
United States
Rukstad, Michael G., Dennis A. Yao, and Cate Reavis. Toys "R" Us (A). Harvard Business School Case 703-445, February 2003. (Revised December 2006.)
- December 2002 (Revised June 2003)
- Case
A Wider Europe: The Challenge of EU Enlargement
By: Rawi E. Abdelal and Kimberly A. Haddad
By 2002, the euphoria that accompanied the grandest achievement to date of Europe's 50-plus years of integration--full monetary union--was fading fast. European policy makers completed the historically unprecedented monetary integration of 12 countries, and then they...
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Keywords:
History;
Cost vs Benefits;
Expansion;
Decision Choices and Conditions;
Problems and Challenges;
European Union;
Europe
Abdelal, Rawi E., and Kimberly A. Haddad. "A Wider Europe: The Challenge of EU Enlargement." Harvard Business School Case 703-021, December 2002. (Revised June 2003.)
- September 2002 (Revised October 2002)
- Case
GolfLogix: Measuring the Game of Golf
By: John T. Gourville and Professor Jerry N. Conover
GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to...
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Keywords:
Distribution Channels;
Product Launch;
Brands and Branding;
Innovation and Invention;
Measurement and Metrics
Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
- October 2001 (Revised November 2001)
- Case
Club Med (C): The "Re-New" Plan
By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar
Supplements the (A) and (B) cases.
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Keywords:
Business Subsidiaries;
Industry Structures;
Competitive Advantage;
Organizational Culture;
Cost;
Customer Satisfaction;
Accommodations Industry;
United States
Frei, Frances X., Daniel Rethazy, and Hanna Rodriguez-Farrar. Club Med (C): The "Re-New" Plan. Harvard Business School Case 602-089, October 2001. (Revised November 2001.)
- October 2000
- Teaching Note
Priceline Webhouse Club TN
By: Thomas R. Eisenmann and Abby J. Hansen PHD
Teaching Note for (9-800-287).
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- May 2000 (Revised January 2003)
- Case
Health Development Corporation
Health Development Corp. (HDC) owns and operates health clubs in the Greater Boston area. HDC engaged a local investment banker to explore a sale of the company. The most likely buyer views HDC's prior purchase of real estate as a negative. HDC's management is...
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Keywords:
Cash Flow;
Property;
Business Exit or Shutdown;
Valuation;
Value;
Decisions;
Health Industry;
Boston
Ruback, Richard S. "Health Development Corporation." Harvard Business School Case 200-049, May 2000. (Revised January 2003.)
- February 2000 (Revised August 2000)
- Case
Priceline WebHouse Club
By: Thomas R. Eisenmann and Jon K Rust
Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices...
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Keywords:
Business Model;
Strategy;
Disruptive Innovation;
Internet and the Web;
Entrepreneurship;
Retail Industry
Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
- September 1998 (Revised July 1999)
- Case
Costco Companies, Inc.
By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual...
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Keywords:
Cost vs Benefits;
Cost Management;
Brands and Branding;
Marketing Strategy;
Supply and Industry;
Service Delivery;
Service Operations;
Risk and Uncertainty;
Retail Industry
Bell, David E., and Ann Leamon. "Costco Companies, Inc." Harvard Business School Case 599-041, September 1998. (Revised July 1999.)