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- Faculty Publications (125)
- May 23, 2011
- Article
Leading and Lagging Countries in Contributing to a Sustainable Society
By: Robert G. Eccles and George Serafeim
To determine the extent to which corporate and investor behavior is changing to contribute to a more sustainable society, researchers Robert Eccles and George Serafeim analyzed data involving over 2,000 companies in 23 countries. One result: a ranking of countries...
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Keywords:
Change;
Society;
Corporate Disclosure;
Natural Environment;
Rank and Position;
Social Issues;
Financial Statements;
Behavior
Eccles, Robert G., and George Serafeim. "Leading and Lagging Countries in Contributing to a Sustainable Society." Harvard Business School Working Knowledge (May 23, 2011).
- 2011
- Working Paper
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American...
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Keywords:
Economics;
Practice;
Business Education;
Labor and Management Relations;
Decision Making;
Management Analysis, Tools, and Techniques;
Change;
Governing Rules, Regulations, and Reforms;
Finance;
Knowledge;
Production;
Business Conglomerates;
Education Industry;
United States
Fourcade, Marion, and Rakesh Khurana. "From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." Harvard Business School Working Paper, No. 11-071, January 2011.
- 2010
- Working Paper
Cognitive Barriers to Environmental Action: Problems and Solutions
By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to...
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Keywords:
Decision Choices and Conditions;
Judgments;
Consumer Behavior;
Environmental Sustainability;
Cognition and Thinking;
Prejudice and Bias
Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara...
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Keywords:
Product Positioning;
Marketing Communications;
Product Launch;
Consumer Behavior;
Pharmaceutical Industry;
United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several...
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Keywords:
Return On Investment;
Forecasting;
Pricing Policies;
Demand Planning;
Marketing Strategy;
Price;
Consumer Behavior;
Investment Return;
Forecasting and Prediction;
Product Launch;
Planning;
Brands and Branding;
Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- 2010
- Chapter
Lessons from Catastrophe Reinsurance
By: Kenneth A. Froot
Of the 20 most costly catastrophes since 1970, more than half have occurred since 2001. Is this an omen of what the 21st century will be? How might we behave in this new, uncertain, and more dangerous environment? Will our actions be rational or irrational? A select...
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- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the...
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Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
- 2008
- Working Paper
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American...
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- fall 2008
- Article
The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market
By: Kenneth A. Froot
In this paper, I provide evidence concerning the imperfections in the reinsurance market. I try to get at some of the root causes of these imperfections, e.g., the behavior of ratings firms and the agency problems associated with the corporate form of ownership. I also...
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Keywords:
Catastrophe Risk;
Corporate Finance;
Banking And Insurance;
Hedging;
Banking;
Financial Markets;
Insurance;
Policy;
Risk Management;
Natural Disasters;
Cost of Capital;
Asset Pricing;
Insurance Industry
Froot, Kenneth A. "The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market." Risk Management and Insurance Review 11, no. 2 (fall 2008): 281–294.
- 2008
- Other Unpublished Work
From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American...
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- December 2007
- Article
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and Max Bazerman
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental...
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Keywords:
Research;
Environmental Sustainability;
Behavior;
Cognition and Thinking;
Identity;
Perception;
Personal Characteristics
Wade-Benzoni, Kimberly A., Min Li, Leigh L. Thompson, and Max Bazerman. "The Malleability of Environmentalism." Analyses of Social Issues and Public Policy 7, no. 1 (December 2007).
- October 2003 (Revised February 2004)
- Case
Cape Wind
By: John T. Gourville and Kerry Herman
Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued...
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Keywords:
Change Management;
Renewable Energy;
Consumer Behavior;
Problems and Challenges;
Natural Environment;
Behavior;
United States
Gourville, John T., and Kerry Herman. "Cape Wind." Harvard Business School Case 504-055, October 2003. (Revised February 2004.)
- July 2003 (Revised August 2005)
- Teaching Note
Future of Hybrid Electric Vehicles, The (TN)
Teaching Note for (9-502-025).
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- 2003
- Book Review
A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations
By: Dolly Chugh and Max Bazerman
Chugh, Dolly, and Max Bazerman. "A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations." Contemporary Psychology 48 (2003): 426–429.
- February 2002 (Revised April 2011)
- Case
The Future of Hybrid Electric Vehicles
By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those...
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Keywords:
Technological Innovation;
Marketing Strategy;
Consumer Behavior;
Environmental Sustainability;
Technology Adoption;
Auto Industry;
United States
Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
- 2001
- Working Paper
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and M. Bazerman
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental...
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Wade-Benzoni, Kimberly A., Min Li, Leigh L. Thompson, and M. Bazerman. "The Malleability of Environmentalism." Harvard Business School Working Paper, No. 01-066, April 2001. (Revised August 2007.)
- November 1999 (Revised December 1999)
- Case
Safe Food Act, The: A Consumer Group's Perspective
By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults?
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Keywords:
Food;
System;
Consumer Behavior;
Government and Politics;
Safety;
Leadership;
United States
Goldberg, Ray A., Carin-Isabel Knoop, and Hal Hogan. "Safe Food Act, The: A Consumer Group's Perspective." Harvard Business School Case 900-013, November 1999. (Revised December 1999.)
- 1996
- Chapter
Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors
By: M. H. Bazerman, K. A. Wade-Benzoni and F. Benzoni
Bazerman, M. H., K. A. Wade-Benzoni, and F. Benzoni. "Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors." In Codes of Conduct: Behavioral Research into Business Ethics, edited by D. M. Messick and A. E. Tenbrunsel. New York: Russell Sage Foundation, 1996.
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details