Show Results For
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All HBS Web
(1,787)
- Faculty Publications (690)
Show Results For
-
All HBS Web
(1,787)
- Faculty Publications (690)
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
- 1976
- Book
Interbrand Choice, Strategy and Bilateral Market Power
- November 1972 (Revised July 2023)
- Case
Benihana of Tokyo
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Recent Strategies in the U.S. Grocery Industry
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
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