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All HBS Web
(4,417)
- Faculty Publications (594)
Show Results For
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All HBS Web
(4,417)
- Faculty Publications (594)
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
corporate strategy, international strategy, strategy process
- Research Summary
Creating Corporate Value Added
- Website
Creating Emerging Markets
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Managing in an Information Age
- Research Summary
Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- Teaching Interest
Marketing Strategies for Profitable Growth—China
- Research Summary
Mastering Strategy Execution
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Teaching Interest
Overview
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
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