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- May 2013 (Revised June 2014)
- Case
Getit
By: Ramana Nanda and Rachna Tahilyani
Sidharth Gupta, CEO of Getit Infomediary Ltd, had just received a term sheet from Helion Venture Partners (Helion), one of India's independent venture capital firms, offering to invest Rs 200 million in return for an equity stake in the company. His dream of...
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- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online...
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- March 2010 (Revised May 2012)
- Case
Bank of America: Mobile Banking
By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three...
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Keywords:
Marketing;
Digital Marketing;
Financial Services;
Mobile Banking;
Channels;
Strategy;
Banks and Banking;
Marketing Strategy;
Service Delivery;
Mobile and Wireless Technology;
Banking Industry;
United States
Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
- November 2003 (Revised December 2003)
- Case
Enabling Business Strategy with IT at the World Bank
By: F. Warren McFarlan and Brian DeLacey
World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case...
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Keywords:
Information Infrastructure;
Globalized Economies and Regions;
Information Technology;
Global Strategy;
Business Strategy;
Banks and Banking;
Banking Industry
McFarlan, F. Warren, and Brian DeLacey. "Enabling Business Strategy with IT at the World Bank." Harvard Business School Case 304-055, November 2003. (Revised December 2003.)
- September 1995
- Supplement
Chemical Bank Lotus Notes Demonstration Software: Macintosh Version
Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Macintosh Version." Harvard Business School Spreadsheet Supplement 196-702, September 1995.
- September 1995
- Supplement
Chemical Bank Lotus Notes Demonstration Software: Windows Version
Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Windows Version." Harvard Business School Spreadsheet Supplement 196-701, September 1995.