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- May 2024
- Article
Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance
By: Julian De Freitas and Alon Hafri
Despite the modern rarity with which people are visual witness to moral transgressions involving
physical harm, such transgressions are more accessible than ever thanks to their availability on
social media and in the news. On one hand, the literature suggests that...
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Keywords:
Moral Judgement;
Thin Slices;
Social Media;
Fake News;
Misinformation;
Moral Sensibility;
News;
Behavior
De Freitas, Julian, and Alon Hafri. "Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance." Art. 104588. Journal of Experimental Social Psychology 112 (May 2024).
- May–June 2024
- Article
Should Your Brand Hire a Virtual Influencer?
By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity.
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Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 2024
- Working Paper
Social Movements and Public Opinion in the United States
By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes....
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Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
- March 2024
- Exercise
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a...
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Keywords:
AI and Machine Learning
Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
- March 22, 2024
- Article
It’s Time to Give Up on Ending Social Media’s Misinformation Problem
By: Scott Duke Kominers and Jesse Shapiro
Kominers, Scott Duke, and Jesse Shapiro. "It’s Time to Give Up on Ending Social Media’s Misinformation Problem." The Atlantic (website) (March 22, 2024).
- March 2024
- Article
What Makes Groups Emotional
By: Amit Goldenberg
When people experience emotions in a group, their emotions tend to have stronger intensity and to last longer. Why is that? This question has occupied thinkers throughout history, and with the use of digital media it is even more pressing today. Historically, attention...
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Goldenberg, Amit. "What Makes Groups Emotional." Perspectives on Psychological Science 19, no. 2 (March 2024): 489–502.
- February 2024
- Case
Asian Community Development Corporation: Building Housing and Community
By: Michael Chu and Alexis Lefort
Based in Boston’s Chinatown, the Asian Community Development Corporation’s mission was to build affordable homes, empower families, and strengthen communities. The case examines whether ACDC should continue pursuing all three goals or focus on affordable housing.
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- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- January 2024 (Revised March 2024)
- Case
Silicon Valley Bank: Gone in 36 Hours
This case examines factors contributing to the collapse of Silicon Valley Bank (SVB) in March 2023, an event as unpredicted as it was quick. SVB funded nearly half of all U.S. venture-backed startups and at the end of 2022 held $173 billion in deposits, largely...
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Keywords:
Accounting Standards;
Financial Statements;
Risk Management;
Bank Runs;
Financial Accounting;
Financial Reporting;
Social Media;
Banks and Banking;
Financing and Loans;
Investment Portfolio;
Interest Rates;
Debt Securities;
Risk and Uncertainty;
Financial Services Industry;
United States
Kang, Jung Koo, Krishna G. Palepu, Charles C.Y. Wang, and David Lane. "Silicon Valley Bank: Gone in 36 Hours." Harvard Business School Case 124-001, January 2024. (Revised March 2024.)
- January 2024
- Technical Note
The ICARUS Principles: What It Takes to Tackle the World
By: Debora L. Spar and Julia M. Comeau
Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of...
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Keywords:
Purpose;
Mission;
Social Business;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Social Enterprise;
For-Profit Firms
Spar, Debora L., and Julia M. Comeau. "The ICARUS Principles: What It Takes to Tackle the World." Harvard Business School Technical Note 324-055, January 2024.
- December 2023
- Case
TikTok: The Algorithm Will See You Now
By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for...
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Keywords:
Social Media;
Applications and Software;
Disruptive Innovation;
Business and Government Relations;
International Relations;
Cybersecurity;
Culture;
Technology Industry;
China;
United States;
India
Ghosh, Shikhar, and Shweta Bagai. "TikTok: The Algorithm Will See You Now." Harvard Business School Case 824-125, December 2023.
- 2023
- Working Paper
Accountability of Corporate Emissions Reduction Targets
By: Xiaoyan Jiang, Shawn Kim and Shirley Lu
Firms are increasingly announcing targets to reduce their carbon emissions, but it is unclear whether firms are held accountable for these targets. In this paper, we examine emissions targets that ended in 2020 to investigate the prevalence of missed targets, how firms...
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Keywords:
Carbon Emissions;
Corporate Disclosure;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Climate Change
Jiang, Xiaoyan, Shawn Kim, and Shirley Lu. "Accountability of Corporate Emissions Reduction Targets." SSRN Working Paper Series, No. 4676649, December 2023.
- November 2023
- Supplement
Accounting Outages at Plug Power? (C)
By: Jonas Heese, Joseph Pacelli and James Barnett
Set in June 2023, the C case explores Plug Power’s recovery from its financial restatements, how it benefited from government subsidies, and new strategic alliances.
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Keywords:
Environmental Accounting;
Financial Reporting;
Ethics;
Finance;
Management;
Social Enterprise;
Energy Industry;
Green Technology Industry;
United States;
Europe
Heese, Jonas, Joseph Pacelli, and James Barnett. "Accounting Outages at Plug Power? (C)." Harvard Business School Supplement 124-019, November 2023.
- November 2023
- Case
Nourishing Communities: Brighter Bites Approach to Childhood Nutrition
By: David E. Bell, Forest Reinhardt and Ai-Ling Jamila Malone
In September 2023, Brighter Bites, a Houston-based non-profit that distributed fresh produce and nutrition education in underserved communities across 11 cities and 5 states, grappled with identifying the best path forward for continued growth. Brighter Bites proved...
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Keywords:
Nutrition;
Growth and Development Strategy;
Logistics;
Nonprofit Organizations;
Human Needs;
Poverty;
Houston
Bell, David E., Forest Reinhardt, and Ai-Ling Jamila Malone. "Nourishing Communities: Brighter Bites Approach to Childhood Nutrition." Harvard Business School Case 724-007, November 2023.
- November 2023
- Case
Team Liquid: Fueling the Business of Fandom
By: Youngme Moon and Kerry Herman
In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one...
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Keywords:
Business Model;
Customer Focus and Relationships;
Games, Gaming, and Gambling;
Revenue;
Organizational Culture;
Business and Community Relations;
Video Game Industry
Moon, Youngme, and Kerry Herman. "Team Liquid: Fueling the Business of Fandom." Harvard Business School Case 324-041, November 2023.
- October 2023
- Case
Prime Coalition: Estimating Climate Impact
A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon...
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Keywords:
Carbon Emissions;
Environmental Accounting;
Analysis;
Climate Change;
Green Technology;
Innovation and Invention;
Measurement and Metrics;
Philanthropy and Charitable Giving;
Risk and Uncertainty;
Nonprofit Organizations;
Social Enterprise
Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Amram Migdal. "Prime Coalition: Estimating Climate Impact." Harvard Business School Case 824-119, October 2023.
- October 31, 2023
- Article
Research: Can a More Detailed LinkedIn Profile Boost Your Salary?
By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive...
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Groysberg, Boris, and Eric Lin. "Research: Can a More Detailed LinkedIn Profile Boost Your Salary?" Harvard Business Review (website) (October 31, 2023).
- October 2023 (Revised January 2024)
- Case
Ӧzyeğin Social Investments: A Legacy of Giving
By: Christina R. Wing, Zeshan Gondal and Brittany L. Logan
This case explores the work of Özyeğin Social Investments, founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs. With a focus on education, health, gender equality, rural development, and disaster relief in Turkey, Özyeğin Social Investments and the...
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Keywords:
Philanthropy and Charitable Giving;
Family Business;
Business Model;
Social Entrepreneurship;
Social Enterprise;
Turkey
Wing, Christina R., Zeshan Gondal, and Brittany L. Logan. "Ӧzyeğin Social Investments: A Legacy of Giving." Harvard Business School Case 624-054, October 2023. (Revised January 2024.)