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All HBS Web
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- Faculty Publications (182)
- November 2016 (Revised April 2018)
- Case
reMarkable: e-Writing the Future
By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like...
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Keywords:
Entrepreneurial Marketing;
Innovation Management;
Go To Market Strategy;
Marketing Plan;
Target Market;
Digital Devices;
Consumer Electronics;
Forecasting;
Information Technology;
Marketing Strategy;
Innovation and Management;
Marketing Channels;
Entrepreneurship;
Forecasting and Prediction;
Product Marketing;
Product Development;
Electronics Industry
Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
- November 2016 (Revised October 2018)
- Case
Augmedix
By: Frank V. Cespedes and Alexandra N. Rachlin
In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing...
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Keywords:
Entrepreneurial Management;
Sales Management;
Scaling;
Hiring;
Pricing;
Entrepreneurship;
Marketing;
Marketing Strategy;
Product Marketing;
Sales;
Technology;
Health Industry;
United States
Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.)
- November 2016 (Revised April 2018)
- Case
Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm
By: Suraj Srinivasan and Eren Kuzucu
In March 2010, Burak Dalgın (HBS MBA 2004) led private equity firm Darby's investment in Sırma, a local Turkish water and beverage company. Sırma was owned and managed by members of two Turkish business families. The existing management, while being highly...
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Keywords:
Control Systems;
Variance Analysis;
Emerging Markets;
Debt;
Family Ownership;
Turkey;
Valuation;
Business or Company Management;
Private Equity;
Financial Reporting;
Investment;
Budgets and Budgeting;
Food and Beverage Industry;
Turkey
Srinivasan, Suraj, and Eren Kuzucu. "Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm." Harvard Business School Case 117-033, November 2016. (Revised April 2018.)
- November 2016 (Revised October 2018)
- Case
IguanaFix
By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta
IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now...
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Keywords:
Entrepreneurial Marketing;
Home Improvement Services;
Marketing Management;
Scaling;
Entrepreneurship;
Marketing;
Sales;
Online Advertising;
Latin America
Cespedes, Frank V., Thomas R. Eisenmann, Maria Fernanda Miguel, and Laura Urdapilleta. "IguanaFix." Harvard Business School Case 817-056, November 2016. (Revised October 2018.)
- November 2016 (Revised April 2017)
- Case
Basecamp: Pricing
By: Frank Cespedes and Robb Fitzsimmons
A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product.
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Keywords:
Pricing;
Entrepreneurial Management;
Data Analysis;
Marketing;
Customer Acquisition;
Customer Retention;
Value Proposition;
Sales Management;
Product Management;
Market Research;
Life Time Value;
Testing;
Entrepreneurship;
Analytics and Data Science;
Customers;
Value;
Sales;
Product Marketing;
United States
Cespedes, Frank, and Robb Fitzsimmons. "Basecamp: Pricing." Harvard Business School Case 817-067, November 2016. (Revised April 2017.)
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and...
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Keywords:
3D Printing And Manufacturing;
Sales Channel Development;
Sales Strategy;
Entrepreneurial Management;
Product Engineering;
Prototype;
Prototyping;
Entrepreneurship;
Product Launch;
Information Infrastructure;
Business Startups;
Customers;
Technological Innovation;
Growth and Development Strategy;
Technology Adoption;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Demand and Consumers;
Sales;
Salesforce Management;
Technology Industry;
Computer Industry;
Manufacturing Industry;
United States;
Massachusetts;
Europe;
Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- October 2016 (Revised March 2019)
- Case
Carrum Health: Scaling Bundled Payments
By: Robert S. Huckman and Sarah Mehta
Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality...
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Keywords:
Health Financing;
Health Insurance;
Value-based Healthcare Reimbursements;
Bundled Payments;
Innovation;
Scale;
Health;
Health Care and Treatment;
Cost Management;
Growth and Development Strategy;
Decision Choices and Conditions;
Health Industry;
California;
San Francisco;
San Diego;
Seattle
Huckman, Robert S., and Sarah Mehta. "Carrum Health: Scaling Bundled Payments." Harvard Business School Case 617-017, October 2016. (Revised March 2019.)
- October 2016
- Case
Supercell
By: William R. Kerr, Benjamin F. Jones and Alexis Brownell
Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released...
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Keywords:
Supercell;
Finland;
Video Games;
Firm Structure;
Startups;
Games, Gaming, and Gambling;
Groups and Teams;
Video Game Industry;
Finland
Kerr, William R., Benjamin F. Jones, and Alexis Brownell. "Supercell." Harvard Business School Case 817-052, October 2016.
- September 2016 (Revised February 2017)
- Case
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Sales;
Entrepreneurial Sales And Marketing;
Marketing;
Entrepreneurship;
Sales
Roberge, Mark. "ZenRecruit: Sales Coaching and Performance Reviews." Harvard Business School Case 817-041, September 2016. (Revised February 2017.)
- August 2016 (Revised June 2017)
- Case
Oversight Systems
By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included...
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Keywords:
Sales;
Sales Strategy;
Entrepreneurial Sales;
Entrepreneurial Sales And Marketing;
Software Sales;
Marketing;
Marketing Management;
Pricing;
Salesforce Management;
Distribution Channels;
Marketing Strategy;
Technology Industry;
North America;
United States;
Atlanta;
Georgia (state, US)
Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)
- July 2016
- Supplement
Mahindra Tool: Project Economics
By: Joseph B. Fuller and Christopher Payton
The case describes Mahindra Lifespace Developers’ (MLDL), a unit of Indian conglomerate Mahindra and Mahindra, foray into the affordable housing segment. MLDL sees a huge opportunity in selling apartments to the burgeoning population of urban workers, which is badly...
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Keywords:
Business Conglomerates;
Business Startups;
Development Economics;
Developing Countries and Economies;
Corporate Entrepreneurship;
Social Entrepreneurship;
Housing;
Emerging Markets;
Business and Government Relations;
Human Needs;
Social Issues;
Urban Development;
Real Estate Industry;
India
- July 2016 (Revised October 2016)
- Case
Entrepreneurial Sales and Marketing Vignettes
By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Sales;
Business Startups;
Talent;
Talent Management;
Growth Management;
Marketing Communications;
Social Marketing;
Salesforce Management;
Pricing;
Sales;
Marketing
Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
- June 2016
- Teaching Plan
Terrapin Laboratory
By: Joseph B. Fuller and Andrew Otazo
This teaching plan accompanies the case "Terrapin Laboratory," HBS No. 315-098. That case describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug...
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- May 2016 (Revised April 2019)
- Case
Olivia Lum: Wanting to Save the World
By: Geoffrey Jones and Essie Alamsyah
This case considers the entrepreneurial career of Olivia Lum, who founded the Singaporean water company Hyflux in 1989. An orphan born in Malaysia, Lum provides a rare case of an entrepreneurial success in a country whose economic success has primarily rested on...
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Keywords:
Industrial Organization;
Chinitz;
Agglomeration;
Clusters;
Cities;
Mine;
Environmental Management;
Operations Management;
Sustainable Operations;
Environmental Regulation;
Entrepreneurship;
Globalization;
History;
Operations;
Management;
Environmental Sustainability;
Green Technology Industry;
Utilities Industry;
China;
Singapore
Jones, Geoffrey, and Essie Alamsyah. "Olivia Lum: Wanting to Save the World." Harvard Business School Case 316-178, May 2016. (Revised April 2019.)
- March 2016 (Revised June 2017)
- Case
Transition at DataCo?
By: Frank V. Cespedes and Carin-Isabel Knoop
The founder of a data analytics company, Stefan Brecht, has several issues with his key business developer and head of marketing and sales, Tamara Smithson. Smithson, an early hire who had been instrumental in building the firm; operates as an individual contributor;...
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Keywords:
Sales Management;
Selling;
Entrepreneurial Ventures;
Performance Management;
Professional Services;
Salesforce Management;
Sales;
Marketing;
Performance;
Consulting Industry;
United States;
France
Cespedes, Frank V., and Carin-Isabel Knoop. "Transition at DataCo?" Harvard Business School Case 816-058, March 2016. (Revised June 2017.)
- January 2016 (Revised November 2019)
- Case
Blackstone at Age 30
By: Josh Lerner, John D. Dionne and Amram Migdal
Since its IPO in 2007 and following the global financial crisis, Blackstone largely outpaced its alternative investment firm peers in assets under management, new business launches, profitability, and market capitalization. Under the leadership of Stephen A....
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Keywords:
Business Growth and Maturation;
Asset Management;
Private Equity;
Financial Services Industry;
New York (city, NY)
Lerner, Josh, John D. Dionne, and Amram Migdal. "Blackstone at Age 30." Harvard Business School Case 816-013, January 2016. (Revised November 2019.)
- December 2015
- Article
Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization
By: Geoffrey Jones and Christos Pitelis
This article explores the role of entrepreneurial imagination on the international expansion of multinational enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and...
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Keywords:
Imagination;
Globalization;
History;
Entrepreneurship;
Multinational Firms and Management;
Africa;
Asia;
Europe;
North and Central America
Jones, Geoffrey, and Christos Pitelis. "Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization." Journal of International Management 21, no. 4 (December 2015): 309–321.
- November 2015
- Case
Rubicon Global
By: William A. Sahlman and Hunter Ashmore
The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly...
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Keywords:
Entrepreneurial Finance;
Rubicon;
Rubicon Global;
Waste Management;
Startups;
Disruptive Technology;
Technological Innovation;
Disruptive Innovation;
Market Entry and Exit;
Entrepreneurship;
Wastes and Waste Processing;
Business Startups;
Corporate Finance;
Service Industry
Sahlman, William A., and Hunter Ashmore. "Rubicon Global." Harvard Business School Case 816-015, November 2015.
- October 2015 (Revised January 2017)
- Case
UPower Technologies Inc.
By: Joseph B. Lassiter III, William A. Sahlman and Liz Kind
The UPower founders, Jake DeWitte and Caroline Cochran, were recent graduates from MIT's Nuclear Science and Engineering Department. They chose to attend Palo Alto–based Y Combinator's accelerator program to focus on building a "mini" nuclear reactor that would produce...
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Keywords:
Nuclear;
Nuclear Energy;
Nuclear Power;
Energy Markets;
New Nuclear;
Entrepreneurial Finance;
Entrepreneurial Marketing;
Business & Government Relations;
Off-grid;
Energy;
Renewable Energy;
Energy Generation;
Energy Sources;
Entrepreneurship;
Marketing;
Business and Government Relations;
Energy Industry;
Utilities Industry;
United States
Lassiter, Joseph B., III, William A. Sahlman, and Liz Kind. "UPower Technologies Inc." Harvard Business School Case 816-054, October 2015. (Revised January 2017.)
- 2020
- Working Paper
Social Networks, Ethnicity, and Entrepreneurship
By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other...
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Keywords:
Self-employed;
Occupation;
Entrepreneurship;
Social Entrepreneurship;
Industry Clusters;
Ethnicity;
Immigration;
Networks;
United States
Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Harvard Business School Working Paper, No. 16-042, October 2015. (Revised November 2020. NBER Working Paper Series, No. 21597, September 2015)