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All HBS Web
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- Faculty Publications (3,298)
- Research Summary
Managing sustainability in supply chains
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability.
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- Teaching Interest
Overview
By: Willy C. Shih
Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as...
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- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the...
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- Teaching Interest
Overview
By: Debora L. Spar
I currently teach an Elective Course on Capitalism and the State (CATS), and serve as Course Head for a new Required Curriculum course on the Social Purpose of the Firm (SPF). Previously, I developed and taught Managing International Trade and Investment (MITI) in the...
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- Teaching Interest
Overview
I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role...
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Keywords:
Innovation & Entrepreneurship;
General Management;
Technological Innovation;
Entrepreneurship;
Information;
Innovation and Invention;
Leadership;
Organizations;
Risk and Uncertainty;
Social Enterprise;
Strategy;
Technology;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Africa;
Asia;
Latin America;
Middle East;
North and Central America;
Europe
- Teaching Interest
Overview
Course Requirements
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
- Teaching Interest
Overview
Technology Entrepreneurship, Marketing Strategy, Service Management
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- Research Summary
Overview
Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of Work. In...
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Allie's research focuses on diversity, gender, and knowledge within organizations.
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- Research Summary
Overview
By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial...
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By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening...
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Keywords:
Service Operations;
Customer Satisfaction;
Customer Retention;
Customer Behavior;
Operational Transparency;
Customer Compatibility;
Engagement;
Customers;
Decision Making;
Design;
Management;
Operations;
Quality;
Relationships;
Social Psychology;
Technology;
Value;
Banking Industry;
Banking Industry;
Banking Industry;
Banking Industry;
Banking Industry;
Banking Industry
- Research Summary
Overview
My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the...
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Keywords:
Innovation Ecosystems;
Leadership And Change Management;
Organizational Adaptation;
Innovation and Invention;
Energy;
Entrepreneurship;
Leadership;
Organizations;
Technology;
Strategy;
Technology Industry;
Technology Industry;
Technology Industry;
Technology Industry;
Africa;
North and Central America;
Middle East
- Research Summary
Overview
By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection...
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Overview
The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;...
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Keywords:
(General) Management;
Social Business;
Non-profit Management;
Entrepreneur;
Entrepreneurial Ecosystems;
Entrepreneurial Finance;
System Dynamics;
Non-profit;
Evaluation;
Impact Investing;
Venture Philanthropy;
Social Enterprise Initiative;
Advanced Leadership Initiative;
Investment;
Innovation and Invention;
Organizations;
Social Enterprise;
Civil Society or Community;
System;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He...
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By: Debora L. Spar
My work focuses generally on the intersection between technological change and societal structures, and on the many areas in which business both shapes and is shaped by societal norms.
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Keywords:
Technological And Scientific Innovation;
Technological Change: Choices And Consequences;
Business & Government Relations;
Business And Community;
Capitalism;
Reproduction;
Technological Innovation;
Government and Politics;
Gender;
Business History;
Business and Government Relations;
Education Industry;
United States;
Europe;
Africa;
Asia
- Research Summary
Overview
By: Kyle R. Myers
Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how...
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Keywords:
Technology Networks;
Commercialization;
Science-Based Business;
Research and Development;
Knowledge Management;
Patents;
Innovation Strategy;
Technological Innovation;
Health Care and Treatment;
Entrepreneurship;
Health;
Innovation and Invention;
Science;
Technology;
Knowledge;
Intellectual Property;
Economics;
Microeconomics;
Biotechnology Industry;
Biotechnology Industry;
Biotechnology Industry;
Biotechnology Industry