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All HBS Web
(4,343)
- Faculty Publications (1,141)
- 1989
- Chapter
Model of Franchiser Market Penetration in an Area of Dominant Influence
By: V. K. Rangan and Patrick J Kaufmann
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- December 1988 (Revised October 1989)
- Teaching Note
Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note
Teaching Note for (9-588-004), (9-588-020), and (9-588-021).
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- 1988
- Chapter
Demographics, Market Failure and Social Security
By: Jerry R. Green
Green, Jerry R. "Demographics, Market Failure and Social Security." In Social Security and Private Pensions: Providing for Retirement in the Twenty-first Century, edited by Susan M. Wachter. Lexington, MA: Lexington Books, 1988.
- February 1987 (Revised February 2000)
- Case
Polysar Limited
By: Robert L. Simons
Canada's largest chemical company produces and markets butyl rubber in two divisions, each treated as a profit center. The new plant in the North American Division operates below capacity resulting in a significant volume variance and an operating loss. The European...
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Keywords:
Loss;
Profit;
Financial Management;
Volume;
Performance Capacity;
Financial Statements;
For-Profit Firms;
Market Participation;
Chemical Industry;
Rubber Industry;
Canada
Simons, Robert L. "Polysar Limited." Harvard Business School Case 187-098, February 1987. (Revised February 2000.)
- January 1987
- Article
Dividend Behavior for the Aggregate Stock Market
By: Terry A. Marsh and Robert C. Merton
Marsh, Terry A., and Robert C. Merton. "Dividend Behavior for the Aggregate Stock Market." Journal of Business 60 (January 1987): 1–40.
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful....
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Keywords:
Business Subsidiaries;
Entrepreneurship;
Globalized Economies and Regions;
Governing Rules, Regulations, and Reforms;
Policy;
Market Entry and Exit;
Strategic Planning;
Agency Theory;
Perspective;
Corporate Strategy;
Food and Beverage Industry;
Japan
Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
- August 1986 (Revised January 1989)
- Teaching Note
Population Services International: The Social Marketing Project in Bangladesh, Teaching Note
Teaching Note for (9-586-013).
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- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
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Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Developing Countries and Economies;
Health;
Marketing Strategy;
Social Marketing;
Business and Government Relations;
Nonprofit Organizations;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
- February 1985
- Case
Business Research Corp. (B)
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street...
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Keywords:
Decisions;
Finance;
Capital Structure;
Capital;
Goals and Objectives;
Conflict of Interests;
Business Plan;
Financing and Loans;
Ethics
Sahlman, William A. "Business Research Corp. (B)." Harvard Business School Case 285-090, February 1985.
- February 1985
- Article
Common and Conflicting Interests in Two-Sided Matching Markets
By: A. E. Roth
Roth, A. E. "Common and Conflicting Interests in Two-Sided Matching Markets." European Economic Review 27, no. 1 (February 1985): 75–96.
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality...
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Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value.
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Keywords:
Business Exit or Shutdown;
Product Positioning;
Business and Shareholder Relations;
Reputation;
Value
Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
- 1982
- Article
Incentive Compatibility in a Market with Indivisible Goods
By: A. E. Roth
Roth, A. E. "Incentive Compatibility in a Market with Indivisible Goods." Economics Letters 9, no. 2 (1982): 127–132.
- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).