Filter Results
:
(661)
Show Results For
-
All HBS Web
(3,091)
- Faculty Publications (661)
Show Results For
-
All HBS Web
(3,091)
- Faculty Publications (661)
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- March 1992
- Case
Amgen, Inc.: Planning the Unplannable
By: Nitin Nohria
By the early 1990s, Amgen--a pharmaceutical company started little over a decade ago as Applied Molecular Genetics--was within range of becoming a billion-dollar company. With two extremely successful biotechnology drugs on the market, Amgen stood as the largest and...
View Details
Keywords:
Growth and Development Strategy;
Strategic Planning;
Success;
Risk and Uncertainty;
Pharmaceutical Industry
Nohria, Nitin. "Amgen, Inc.: Planning the Unplannable." Harvard Business School Case 492-052, March 1992.
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its...
View Details
Keywords:
Restructuring;
Competitive Strategy;
Trade;
Management;
Operations;
Crime and Corruption;
Executive Compensation;
Selection and Staffing;
Demand and Consumers;
Asia;
Mexico
Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
- September 1991 (Revised January 2017)
- Teaching Note
Nordstrom: Dissension in the Ranks? (A) and (B)
By: Robert Simons
Teaching Note for Nordstrom: Dissension in the Ranks, Case A (191-002) and Case B (192-027)
View Details
- August 1991 (Revised March 1993)
- Case
Champion International Corp.: Timber, Trade, and the Northern Spotted Owl
Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log...
View Details
Keywords:
Science-Based Business;
Natural Environment;
Product Marketing;
Governing Rules, Regulations, and Reforms;
Government and Politics;
Environmental Sustainability;
Corporate Strategy;
Trade;
Decisions;
Management Teams;
Forest Products Industry;
North and Central America
Reinhardt, Forest L. "Champion International Corp.: Timber, Trade, and the Northern Spotted Owl." Harvard Business School Case 792-017, August 1991. (Revised March 1993.)
- May 1991 (Revised March 2018)
- Teaching Note
Automation Consulting Services
By: Robert Simons
Teaching Note for 190-053
View Details
- May 1991 (Revised January 2017)
- Teaching Note
Turner Construction Co.: Project Management Control Systems
By: Robert Simons
Teaching Note for Turner Construction Company: Project Management Control Systems (190-128)
View Details
- April 1991 (Revised March 2017)
- Teaching Note
Westchester Distributing, Inc. (A) and (B)
By: Robert Simons
Teaching Note for (9-191-118) and (9-191-119).
View Details
- April 1991 (Revised May 2017)
- Teaching Note
Automatic Data Processing: The EFS Decision
By: Robert Simons
Teaching Note for (9-190-059).
View Details
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
View Details
Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- September 1990 (Revised March 1991)
- Case
Mod IV Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the...
View Details
Keywords:
Business Divisions;
Collaborative Innovation and Invention;
Management Teams;
Product Development;
Organizational Structure;
Groups and Teams;
Competitive Strategy
Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)
- November 1989 (Revised April 2018)
- Case
Automation Consulting Services
By: Robert Simons and Hilary Weston
Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions...
View Details
Keywords:
Geographic Location;
Governance Controls;
Policy;
Growth and Development Strategy;
Management Teams;
Expansion;
Consulting Industry
Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
- August 1989 (Revised January 1992)
- Case
Prospect Hill
By: William J. Poorvu and Katherine Sweetman
Bill Hassett, a partner in the Nelson Companies, has to make some important decisions regarding the expansion of Prospect Hill Executive Office Park in Waltham, Massachusetts. The pre-development issues concerning him about the Hillside Building include how to position...
View Details
Keywords:
Expansion;
Growth and Development Strategy;
Property;
Decisions;
Interest Rates;
Urban Development;
Organizational Structure;
Real Estate Industry;
Massachusetts
Poorvu, William J., and Katherine Sweetman. "Prospect Hill." Harvard Business School Case 390-011, August 1989. (Revised January 1992.)
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing...
View Details
Keywords:
Marketing Strategy;
Resource Allocation;
Market Entry and Exit;
Trade;
Auto Industry;
Japan;
United Kingdom;
Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
View Details
Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
View Details
Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Advertising Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
View Details
Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the...
View Details
Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
- November 1987 (Revised April 2017)
- Teaching Note
Polysar Limited
By: Robert Simons
Teaching Note for (9-187-098).
View Details
- September 1987 (Revised May 2017)
- Teaching Note
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert Simons
Teaching Note for (9-187-081).
View Details