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All HBS Web
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- Faculty Publications (4,257)
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All HBS Web
(9,758)
- Faculty Publications (4,257)
- Research Summary
Overview
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- Teaching Interest
Owner/President Management Progam (Executive Education)
- Research Summary
Performance Management Systems
- Teaching Interest
Product Management
A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details
- Forthcoming
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
- Teaching Interest
Real Estate Management Program: Finance, Design, and Leadership
- Teaching Interest
Reimagining Capitalism: Business and Big Problems
Professor Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the MBA. Cases taught in this course include among others:
Fighting corruption and turning around an organization... View Details
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details