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- December 1982 (Revised April 1986)
- Case
Zenith and the Color Television Fight
By: David B. Yoffie
Yoffie, David B. "Zenith and the Color Television Fight." Harvard Business School Case 383-070, December 1982. (Revised April 1986.)
- April 1980 (Revised November 1982)
- Background Note
U.S. Television Set Market--1970-79
Keywords:
United States
Porter, Michael E. "U.S. Television Set Market--1970-79." Harvard Business School Background Note 380-181, April 1980. (Revised November 1982.)
- April 1980 (Revised November 1985)
- Background Note
U.S. Television Set Market, Prewar to 1970
Porter, Michael E. "U.S. Television Set Market, Prewar to 1970." Harvard Business School Background Note 380-180, April 1980. (Revised November 1985.)
- January 1980 (Revised November 1982)
- Background Note
Television Set Industry in 1979: Japan, Europe, and Newly Industrializing Countries
Keywords:
Electronics Industry
Porter, Michael E. "Television Set Industry in 1979: Japan, Europe, and Newly Industrializing Countries." Harvard Business School Background Note 380-191, January 1980. (Revised November 1982.)
- 1979
- Chapter
The Effects of Increased Choice on Television Viewing Behavior
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
- 1979
- Chapter
The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- fall 1976
- Article
Intellect on Television: The Quiz Show Scandals of the 1950's
By: R. S. Tedlow
Tedlow, R. S. "Intellect on Television: The Quiz Show Scandals of the 1950's." American Quarterly 28, no. 4 (fall 1976): 483–495.
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
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