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All HBS Web
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- Faculty Publications (1,021)
Show Results For
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All HBS Web
(5,054)
- Faculty Publications (1,021)
- Research Summary
Managing the Operating Role of Customers
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Multinational Enterprises and Corporate Responsibility
Multinational enterprises, especially those operating in developing economies, face wide-ranging demands to help persons whose basic needs are unmet. Pharmaceutical companies, for example, are asked to provide access to life-saving therapies to patients in countries... View Details
- Research Summary
Overview
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Overview
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Overview
Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details
- Research Summary
Overview
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Overview
Having grown up in a developing country, Professor Sikochi’s research focus is driven by a desire to understand how capital flows to firms and entrepreneurs with the ultimate goal to help build capital markets in the developing economies. To this end, he conducts... View Details
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Overview
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Overview
- Forthcoming
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Research Summary
Research Focus
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Forthcoming
- Article
Selfish Corporations
- Teaching Interest
Strategy and Technology
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- Research Summary
Supply Chain Coordination for Products with Uncertain Demand
- Teaching Interest
Supply Chain Management
The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details
- Teaching Interest