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Show Results For
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All HBS Web
(654)
- News (115)
- Research (470)
- Events (2)
- Multimedia (5)
- Faculty Publications (219)
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and...
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Sean Silverthorne
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
pursue her passion in technology and risk not seeing her family for a long time; or visit her family in Canada or the U.K., and risk losing her livelihood. The question she posed: Would I be willing to sign the ‘no-to-immigration-ban’...
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by Staff
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
provide electricity that is affordable, and reliable, and sustainable, using a technology called solar-powered mini-grids. What that means is, we provide electricity to people who don't have it in rural villages across West Africa....
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- 07 Nov 2006
- First Look
First Look: November 7, 2006
industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and...
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Sean Silverthorne
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.
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Keywords:
Framework;
Change Management;
Compensation and Benefits;
Cost vs Benefits;
Growth Management;
Management Analysis, Tools, and Techniques;
Customer Relationship Management;
Product Marketing;
Salesforce Management;
Advertising;
Management Systems;
Information Technology;
Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising...
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Martha Lagace
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
identified resource pool for sales positions. Of the over 4,000 colleges in the United States, only about 100 have sales programs or even sales courses. One common result is that many salespeople start their careers unprepared. On the other side of the job market, new...
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by Michael Blanding
- 19 Feb 2013
- First Look
First Look: Feb. 19
have become quite influential and controversial in the technology industries they touch. The goal of this paper is to shed light on the role and efficiency tradeoffs of these new patent intermediaries. Finally, we offer a provisional...
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Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information...
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Sean Silverthorne
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
chapter studies how experimental policy design can be a cost-effective way to attain program goals. The last chapter examines geographic disparities in innovation, joblessness, and technological dynamism and studies how reallocation of...
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All Industries
- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation...
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Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
focus of this case is how a technology company such as Avocent, with a dramatically different business model compared to its acquirer, should be integrated into a large, multi-industry conglomerate like Emerson. Underlying this managerial...
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Carmen Nobel
- Career Coach
Martha Tassinari
Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals....
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Keywords:
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may...
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Nancy O. Perry
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this...
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by Sean Silverthorne
- 01 Sep 2007
- News
To The Rescue
to be an emergency there had to be bleeding,” explains Venkat Changavalli, the CEO at EMRI. “If someone just collapsed or fell down, people would stand around and look.” A massive statewide advertising blitz and public education campaign...
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- Web
From the Chief Financial Officer - Annual Report 2020
Advertising revenue also grew year over year, as did the HBR Analytics Service. This new offering is tapping into the demand for unbiased market research on key business trends and opportunities. HBSO posted a double-digit revenue...
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- Web
Supplemental Financial Information - Annual Report 2016
School whose generosity enriches the HBS educational experience for future generations of students. Harvard Business Publishing The School’s publishing group leveraged new products and technologies to continue improving the customer...
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