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All HBS Web
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- News (115)
- Research (469)
- Events (2)
- Multimedia (5)
- Faculty Publications (219)
Show Results For
-
All HBS Web
(653)
- News (115)
- Research (469)
- Events (2)
- Multimedia (5)
- Faculty Publications (219)
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 01 Sep 2007
- News
To The Rescue
to be an emergency there had to be bleeding,” explains Venkat Changavalli, the CEO at EMRI. “If someone just collapsed or fell down, people would stand around and look.” A massive statewide advertising blitz and public education campaign...
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- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking...
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Keywords:
Tencent;
Tencent Holdings;
WeChat;
Social Networking;
Social Networks;
Gaming;
Gaming Industry;
Video Games;
Computer Games;
Mobile Gaming;
Portals;
Payments;
Mobile Payments;
O2O;
Online-to-offline;
E-commerce;
Messaging;
Subscription Model;
Freemium;
Mobile App Industry;
Smartphone;
PC;
Monetization Strategy;
Antitrust;
Streaming;
Cloud Computing;
Artificial Intelligence;
Big Data;
Alibaba;
Facebook;
JD.com;
Tesla;
Bundling;
Synergies;
Digital Strategy;
Imitation;
Licensing;
Agility;
Entry Barriers;
Online Platforms;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Conglomerates;
Business Growth and Maturation;
Business Organization;
For-Profit Firms;
Joint Ventures;
Restructuring;
Communication Technology;
Blogs;
Interactive Communication;
Interpersonal Communication;
Entertainment;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Investment;
Investment Portfolio;
Price;
Revenue;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Business History;
Innovation Strategy;
Technological Innovation;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Product Positioning;
Social Marketing;
Network Effects;
Market Entry and Exit;
Digital Platforms;
Industry Growth;
Monopoly;
Media;
Distribution Channels;
Service Delivery;
Organizational Change and Adaptation;
Organizational Structure;
Public Ownership;
Problems and Challenges;
Business and Government Relations;
Groups and Teams;
Networks;
Opportunities;
Social and Collaborative Networks;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Cooperation;
Corporate Strategy;
Diversification;
Expansion;
Horizontal Integration;
Vertical Integration;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Information Infrastructure;
Value Creation;
Emerging Markets;
Product Development;
Segmentation;
Business Units;
Communication;
Profit;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Asia;
China;
Canton (province, China)
- Web
Supplemental Financial Information - Annual Report 2016
School whose generosity enriches the HBS educational experience for future generations of students. Harvard Business Publishing The School’s publishing group leveraged new products and technologies to continue improving the customer...
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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
discover that our skills weren't necessarily honed to respond precisely to customer demand, our technologies weren't all they should be, and our manufacturing wasn't as efficient as we'd thought." In his soon-to-be-published book of...
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Keywords:
by David Stauffer
- Web
From the Chief Financial Officer - Annual Report 2020
Advertising revenue also grew year over year, as did the HBR Analytics Service. This new offering is tapping into the demand for unbiased market research on key business trends and opportunities. HBSO posted a double-digit revenue...
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- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and...
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Keywords:
Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years...
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- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their...
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Keywords:
Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
Working PapersLocal R&D Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Abstract This study looks at the role of firms' internal linkages in highly competitive technology...
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Keywords:
Martha Lagace
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase...
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Keywords:
Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
these conventions, pension assets and liabilities are not included in balance sheet calculations. The modern risk management tools of derivatives technologies can improve both corporate decision making and external analysis of...
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Keywords:
Martha Lagace
- 01 Dec 2012
- News
From Where We Stand
expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable...
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- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Keywords:
Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed...
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Keywords:
Martha Lagace
- Web
Podcast - Managing the Future of Work
emerging industrial policies. Will such efforts narrow the skills gap and increase economic opportunity? And as technologies like artificial intelligence change the nature of employment, what’s the proper regulatory response?Welcome to...
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- Career Coach
Lauren Murphy
Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, consumer products, and financial...
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Keywords:
Publishing / Communications / Advertising;
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Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
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Publishing / Communications / Advertising
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
across ABP Media's channels, Karan Kapur (MBA 2015) provided hundreds and thousands of meals through his international FnB venture K Corp, Naveen Tewari (MBA 2005) enabled the mission to be displayed in millions of smartphones through disruptive View Details
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become...
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Keywords:
Advertising;
Advertising Campaigns;
Buildings and Facilities;
Acquisition;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Age;
Training;
Private Equity;
Financing and Loans;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Health;
Nutrition;
Business History;
Human Resources;
Employees;
Employee Relationship Management;
Recruitment;
Selection and Staffing;
Journals and Magazines;
Human Capital;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Management Teams;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Social Marketing;
Demand and Consumers;
Market Entry and Exit;
Media;
Organizational Design;
Private Ownership;
Problems and Challenges;
Groups and Teams;
Sales;
Salesforce Management;
Situation or Environment;
Welfare or Wellbeing;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Software;
Web Sites;
Value;
Valuation;
Health Industry;
Media and Broadcasting Industry;
United States;
California;
San Francisco
Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
- 08 May 2007
- First Look
First Look: May 8, 2007
transactions and markets we see. When my colleagues and I have helped design markets and allocation procedures, we have often found that distaste for certain kinds of transactions is a real constraint, every bit as real as the constraints imposed by View Details
Keywords:
Martha Lagace