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Show Results For
-
All HBS Web
(5,371)
- People (13)
- News (1,960)
- Research (2,186)
- Events (32)
- Multimedia (168)
- Faculty Publications (1,386)
- June 2018 (Revised January 2019)
- Case
Membership Rewards® from American Express
By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on...
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Keywords:
Financial Services;
Customer Loyalty;
Credit Cards;
Marketing Strategy;
Product Marketing;
Brands and Branding;
Customer Value and Value Chain;
Value Creation;
Financial Services Industry;
Banking Industry;
North America;
United States
Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
- December 2023
- Case
The American Bully XL
By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti
The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list...
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- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American...
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- 18 Oct 2010
- News
Is the American Consumer Back?
- 12 Feb 2015
- Video
Latin American Prospective Student Webinar
- October 1956
- Case
American Drug Corp.
Gordon, L., and K. J. Rothwell. "American Drug Corp." Harvard Business School Case 302-043, October 1956.
- May 1982
- Case
American Stores (A)
Law, Warren A., and Charles Thierry. "American Stores (A)." Harvard Business School Case 282-072, May 1982.
- June 2017
- Case
American Family Care
By: John Quelch and Leila Roumani
Quelch, John, and Leila Roumani. "American Family Care." Harvard Business School Case 517-122, June 2017.
- February 2004
- Supplement
The American System
By: David A. Moss, Sarah A. Brennan and Tiffany Morris
Keywords:
United States
- January–February 1998
- Article
The American Perspective
By: D. Q. Mills
Mills, D. Q. "The American Perspective." CEO Report Chief Executive (January–February 1998), 10–13.
- 20 Apr 2012
- News
The American Connection
- 29 Apr 2010
- News
Another American way
- 03 Jun 2021
- Video
The Latin American Case Consortium
- 22 Feb 2018
- Book
The New History of American Capitalism
Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven...
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Keywords:
Manufacturing
- 23 Nov 2013
- News
Are American Workers the Best?
- June 2018 (Revised January 2018)
- Supplement
Membership Rewards® from American Express
By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
This spreadsheet is intended as a supplement for the case study "Membership Rewards® from American Express."
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- April 1993 (Revised December 1994)
- Case
American Express TRS Charge-Card Receivables
By: Andre F. Perold and Kuljot Singh
American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have relied exclusively on a captive finance subsidiary, Credco, to perform this function. The proposed securitization...
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Keywords:
Credit Cards;
Restructuring;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Debt Securities;
Travel Industry
Perold, Andre F., and Kuljot Singh. "American Express TRS Charge-Card Receivables." Harvard Business School Case 293-120, April 1993. (Revised December 1994.)
- 01 Mar 2008
- News
An American Odyssey
prevailing beliefs.” America and his family forebears have experienced an odyssey that, one might say, is uniquely American. As best he can determine, America is descended from an enslaved African named America who escaped to freedom prior to the View Details
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited...
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Keywords:
Wireless Technology;
Decisions;
Distribution Channels;
Marketing Strategy;
Product Development;
Sales;
Emerging Markets;
Resource Allocation;
Performance Capacity;
Communications Industry;
Information Technology Industry;
United States
Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline...
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Keywords:
Consumer Marketing;
Market Segmentation;
Pricing;
Pricing Strategy;
Demand Analysis;
Competition;
Marketing;
Segmentation;
Price;
Strategy;
Demand and Consumers;
Analysis;
Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.