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Show Results For
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All HBS Web
(263)
- News (72)
- Research (128)
- Events (2)
- Multimedia (5)
- Faculty Publications (98)
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
Battery Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 06 Dec 2021
- News
New Wave
occur. Less variability, meanwhile, reduces the need for storage, which carries its own costs. In a world where wind and solar were the only carbon-free energy options, it would take an awful lot of batteries to keep the lights on when...
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- 28 Aug 2012
- First Look
First Look: August 28
of 10‐year sustainability‐related goals. In an effort to meet such goals, the company invested a total of $1 billion in environmentally beneficial products such as new seeds and traits in Dow's AgroSciences business, solar shingles, and advanced View Details
Keywords:
Sean Silverthorne
- Web
Print View - Course Catalog
creation of carbon markets and credits to exploring the potential for innovative solutions in agriculture and food production or battery manufacturing and the creation of circular economy business models driven by artificial intelligence...
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