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- Faculty Publications (58)
Show Results For
-
All HBS Web
(446)
- People (1)
- News (110)
- Research (279)
- Multimedia (1)
- Faculty Publications (58)
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online...
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Keywords:
Budgets and Budgeting;
Decisions;
Growth and Development;
Brands and Branding;
Market Participation;
Problems and Challenges;
Internet and the Web;
Value;
Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- 02 May 2022
- News
Business Ethics: What Everyone Needs to Know
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Encourage endorsements A consumer merely liking a brand on Facebook isn’t considered all that effective in attracting brand followers, but paying to have View Details
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the...
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by Pamela Reynolds
- February 2022 (Revised October 2022)
- Case
Ample Hills Creamery
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail...
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Keywords:
Brands and Branding;
Business Growth and Maturation;
Partners and Partnerships;
Logistics;
Profit;
Insolvency and Bankruptcy;
Food and Beverage Industry
Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Ample Hills Creamery." Harvard Business School Case 822-073, February 2022. (Revised October 2022.)
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
immediate." “The fact that this car seemed to be targeted toward women was highly problematic for many in the brand community” In the eyes of Porsche brand community members, those headlines were...
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the...
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- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades....
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Keywords:
by John Quelch
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
Do top venture capital firms add value to startups simply by attaching their names? If attracting talent is any measure, they sure do. New research finds that job seekers are two-thirds more likely to apply to a startup if they know it is...
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Keywords:
by Rachel Layne
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
tough spot," Lal says. "If you ask people today what J.C. Penney stands for, you don't get a particularly compelling answer." Once a staple for everything from bed sheets to children's clothing, many shoppers now associate the 110-year-old View Details
- 12 Feb 2007
- Working Paper Summaries
Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
The recruiting process among companies and candidates can resemble a two-way talent competition in which all parties serve simultaneously as contestants and judges: just as candidates strive to present themselves in the best possible light, companies eager to View Details
Keywords:
Consumer Products / Retail
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
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Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
View Details
Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- January 2020
- Case
Celata Bioinnovations
By: John R. Wells and Benjamin Weinstock
In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process....
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Keywords:
Drug Development;
Drug Discovery;
Drug Trials;
Pharmaceutical Companies;
Pharmaceutical Company;
Pharmaceuticals;
Therapeutics;
Biologics;
Biotech;
Biotechnology;
Biopharmacy Company;
Biochemistry;
Technology Commercialization;
Technology Companies;
Drug Testing;
Startup;
Start-up;
Startups;
Start-ups;
Startup Financing;
Strategic Decision Making;
Strategic Decisions;
Strategic Evolution;
FDA;
Food And Drug Administration;
Clinical Trials;
Disease Management;
Market Attractiveness;
Market Entry;
Market Opportunities;
Health Disorders;
Technological Innovation;
Information Technology;
Commercialization;
Business Startups;
Finance;
Decision Making;
Strategy;
Market Entry and Exit;
Opportunities;
Pharmaceutical Industry;
Biotechnology Industry
Wells, John R., and Benjamin Weinstock. "Celata Bioinnovations." Harvard Business School Case 720-427, January 2020.
- March 2011
- Case
Cash Flow Productivity at PepsiCo: Communicating Value to Retailers
PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of...
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Keywords:
Customer Relationship Management;
Cash Flow;
Measurement and Metrics;
Distribution;
Performance Productivity;
Value Creation;
Food and Beverage Industry;
Retail Industry
Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
- February 2018 (Revised January 2020)
- Case
SoulCycle: The Road Ahead
By: Ashish Nanda, Eric Van den Steen and Jeffrey Boyar
Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would “empower riders in an immersive fitness experience.” By early 2015, SoulCycle had grown to 38...
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Keywords:
Fitness;
Fitness Industry;
Exercise;
Cycling;
Boutique Fitness;
Exit Strategy;
Growth;
Bicycles;
Retail;
Pricing;
Community;
SoulCycle;
Vision;
Health;
Leadership;
Strategy;
Marketing;
Decision Making;
Health Industry;
United States
Nanda, Ashish, Eric Van den Steen, and Jeffrey Boyar. "SoulCycle: The Road Ahead." Harvard Business School Case 718-499, February 2018. (Revised January 2020.)
- October 2007 (Revised November 2007)
- Case
Barclays Global Investors and Exchange Traded Funds
By: Luis M. Viceira and Alison Berkley Wagonfeld
Provides an overview of the Exchange Traded Funds (EFT) industry and highlights the leadership role that Barclays Global Investors (BGI) has played in this developing asset class. BGI launched its first ETFs under the iShares brand name in 2000, and by mid-2007 BGI was...
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Keywords:
History;
Venture Capital;
Asset Management;
Stocks;
Investment Funds;
Leading Change;
Expansion;
Competitive Strategy;
Capital Markets;
Global Strategy;
Financial Strategy;
Banking Industry;
Financial Services Industry;
Asia;
Europe
Viceira, Luis M., and Alison Berkley Wagonfeld. "Barclays Global Investors and Exchange Traded Funds." Harvard Business School Case 208-033, October 2007. (Revised November 2007.)
David C. Edelman
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming... View Details