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      • September 2023
      • Teaching Note

      Shad Process Flow Design Exercise: Kick-off Class

      By: Willy C. Shih
      The Shad Process Flow Design Exercise is a simulation designed to help students cement what they learn in the process fundamentals section of the RCTOM course by giving them the opportunity to translate classroom concepts into actual physical processes and experience...  View Details
      Keywords: Production; Operations; Manufacturing Industry; United States
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      Shih, Willy C. "Shad Process Flow Design Exercise: Kick-off Class." Harvard Business School Teaching Note 624-043, September 2023.
      • July 2023
      • Supplement

      Managing Customer Retention at Teleko

      By: Eva Ascarza
      This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management.  View Details
      Keywords: Customer Relationship Management; Telecommunications Industry; Technology Industry; United States
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      Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Spreadsheet Supplement 524-702, July 2023.
      • June 2023
      • Supplement

      Clash of Two Giants Simulation Exercise

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A...  View Details
      Keywords: Customer Acquisition; Network Effects; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023.
      • June 2023
      • Exercise

      Clash of Two Giants Simulation Exercise Instructions

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. ...  View Details
      Keywords: Platform Strategies; Network Effects; Technology Platform; Customer Acquisition
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
      • June 2023 (Revised August 2023)
      • Teaching Note

      Clash of Two Giants Simulation Exercise Teaching Note

      By: Feng Zhu
      Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need...  View Details
      Keywords: Platform Strategy; Customer Acquisition; Network Effects; Technology Platform; Competitive Strategy
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      Zhu, Feng. "Clash of Two Giants Simulation Exercise Teaching Note." Harvard Business School Teaching Note 623-093, June 2023. (Revised August 2023.)
      • June 2023
      • Simulation

      Artea Dashboard and Targeting Policy Evaluation

      By: Ayelet Israeli and Eva Ascarza
      Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...  View Details
      Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
      • June 2023
      • Exercise

      Successful Governance for the Family Enterprise

      By: Christina R. Wing
      This exercise examines three different family enterprise scenarios to open a conversation on what makes them successful. We look at how there is no strategy that fits all for family businesses, but there are strategies that can influence both the business and the...  View Details
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      Wing, Christina R. "Successful Governance for the Family Enterprise." Harvard Business School Exercise 623-083, June 2023.
      • March 2023
      • Teaching Note

      How Should Netflix Add an Ad-Supported Tier?

      By: Elie Ofek and Olivier Toubia
      Teaching Note for HBS Exercises 523-033 and 523-015.  View Details
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      Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Teaching Note 523-095, March 2023.
      • January 2023 (Revised May 2023)
      • Case

      Peloton Interactive (A)

      By: Suraj Srinivasan, Lynn S. Paine and David Lane
      Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus...  View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Sports Industry; United States
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      Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised May 2023.)
      • January 2023
      • Teaching Note

      Identify the Health Care Venture

      By: Regina E. Herzlinger and James Wallace
      Teaching Note for HBS Exercise No. 323-061.  View Details
      Keywords: Health Care; Health Care Delivery; Health Care Financing; Health Care Industry; Health Care Services
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      Herzlinger, Regina E., and James Wallace. "Identify the Health Care Venture." Harvard Business School Teaching Note 323-062, January 2023.
      • January 2023
      • Exercise

      Identify the Health Care Venture

      By: Regina E. Herzlinger and James Wallace
      This case enables rapid learning of the key financial characteristics of many types of health care organizations and to diagnose their financial status. It is a surprisingly fun exercise (see the Teaching Note) accomplished by organizing groups of students that compete...  View Details
      Keywords: Health Care; Health Care Spending; Health Care Financing; Health Care Industry; Health Care Operations; Health Care Delivery; Health Care and Treatment; Financial Condition; Health Industry
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      Herzlinger, Regina E., and James Wallace. "Identify the Health Care Venture." Harvard Business School Exercise 323-061, January 2023.
      • January 2023
      • Case

      Proday: Calling the Right Play

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...  View Details
      Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
      • 2023
      • Working Paper

      State Employment as a Strategy of Autocratic Control in China

      By: Jaya Y. Wen
      This paper presents evidence that autocrats use state-owned firms to strategically pacify social unrest via employment provision, a role that may contribute to their favorable treatment and persistence across settings. I use variation in a regional conflict between...  View Details
      Keywords: State Ownership; Employment; Government and Politics; Conflict Management; China
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      Wen, Jaya Y. "State Employment as a Strategy of Autocratic Control in China." Working Paper, January 2023.
      • December 2022 (Revised June 2023)
      • Teaching Note

      Teaching Note for Endesa Chile: Raising the Ralco Dam & Río Curicó: A Six-party Negotiation Exercise

      By: Julian Zlatev, Kathleen McGinn, Katherine Chen and Rachel Drapper
      Teaching Note for HBS Case Nos. 906-014, 906-015, 920-056, and 920-061.  View Details
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      Zlatev, Julian, Kathleen McGinn, Katherine Chen, and Rachel Drapper. "Teaching Note for Endesa Chile: Raising the Ralco Dam & Río Curicó: A Six-party Negotiation Exercise." Harvard Business School Teaching Note 923-030, December 2022. (Revised June 2023.)
      • 2022
      • Working Paper

      Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

      By: Caleb Kwon, Ananth Raman and Jorge Tamayo
      We empirically analyze how managerial overrides to a commercial algorithm that forecasts demand and schedules labor affect store performance. We analyze administrative data from a large grocery retailer that utilizes a commercial algorithm to forecast demand and...  View Details
      Keywords: Employees; Human Capital; Performance; Applications and Software; Management Skills; Management Practices and Processes; Retail Industry
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      Kwon, Caleb, Ananth Raman, and Jorge Tamayo. "Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions." Working Paper, December 2022.
      • November 2022 (Revised June 2023)
      • Exercise

      Managing Customer Retention at Teleko

      By: Eva Ascarza
      This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, and 3) Retention management.  View Details
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      Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised June 2023.)
      • August 2022 (Revised March 2023)
      • Exercise

      How Should Netflix Add an Ad-Supported Tier?

      By: Elie Ofek and Olivier Toubia
      In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...  View Details
      Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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      Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
      • August 2022
      • Supplement

      Zalora: Data-Driven Pricing Recommendations

      By: Ayelet Israeli
      This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the...  View Details
      Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Retail Industry; Fashion Industry; Singapore
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      Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
      • July 2022
      • Case

      Bringing Ideas to Life: The Story of Paul English

      By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
      Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch.  View Details
      Keywords: Innovation & Entrepreneurship; Idea Generation; Founder; Startup; Creativity; Imagination; Value Creation; Innovation and Invention
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      Moon, Youngme, Frances X. Frei, and F. Katelynn Boland. "Bringing Ideas to Life: The Story of Paul English." Harvard Business School Multimedia/Video Case 322-709, July 2022. (Click here to access this case.)
      • 2021
      • Working Paper

      Pricing of Climate Risk Insurance: Regulation and Cross-Subsidies

      By: Ishita Sen, Ana-Maria Tenekedjieva and Sangmin Oh
      Homeowners’ insurance provides households financial protection from climate losses. To improve access and affordability, state regulators impose price controls on insurance companies. Using novel data, we construct a new measure of rate setting frictions for individual...  View Details
      Keywords: Climate Risk; Homeowners' Insurance; Price Controls; Financial Regulation; Cross-subsidization; Climate Change; Household; Insurance; Price; Governance Controls; Financial Institutions; United States
      Citation
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      Sen, Ishita, Ana-Maria Tenekedjieva, and Sangmin Oh. "Pricing of Climate Risk Insurance: Regulation and Cross-Subsidies." SSRN Working Paper Series, No. 3762235, June 2022. (Revised December 2022.)
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