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Show Results For
-
All HBS Web
(6,248)
- People (9)
- News (954)
- Research (4,293)
- Events (17)
- Multimedia (9)
- Faculty Publications (3,003)
- November 2015 (Revised December 2017)
- Case
Public Capital Markets
By: Samuel G. Hanson and Colton Hicks
Hanson, Samuel G., and Colton Hicks. "Public Capital Markets." Harvard Business School Case 216-029, November 2015. (Revised December 2017.)
- 2000
- Chapter
Relationship Marketing and Key Account Management
By: Joseph P. Cannon and N. Narayandas
Keywords:
Customer Relationship Management
- Research Summary
The Future of Market Capitalism
By: Joseph L. Bower
In 2009 we are aware of the fragile state of our market system. But a careful examination of the long term prospects for the global economy reveal other problems that may destabilize the system that has created so much wealth in the period since the second world...
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- Awards
Fama-DFA Prize for the Best Paper Published in the Journal of Financial Economics in the Areas of Capital Markets and Asset Pricing
By: Josh Lerner
Second Place Winner of the 2009 Fama-DFA Prize for the Best Paper Published in the Journal of Financial Economics in the Areas of Capital Markets and Asset Pricing for his paper with Paul Gompers, Anna Kovner, and David Scharfstein, "Venture Capital Investment...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Marketing Intelligence
By: Robert J. Dolan and Leslie K. John
This reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading shows how effective decision making hinges...
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Dolan, Robert J., and Leslie K. John. "Marketing Reading: Marketing Intelligence." Core Curriculum Readings Series. Harvard Business Publishing 8191, 2015.
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency....
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Keywords:
Brand Management;
CRM;
Customer Relationship Management;
Marketing Strategy;
Marketing;
Brands and Branding;
Customer Focus and Relationships;
Competition;
Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
- Article
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.
- 7 Aug 2009 - 11 Aug 2009
- Conference Presentation
Network Interdependencies: Relationships Between Venture Capital and Strategic
By: Ranjay Gulati
- Research Summary
Consumer-Brand Relationships
Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the...
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- 2016
- Working Paper
The Attenuating Effect of Banking Relationships on Credit Market Disruption
By: Stefan Dimitriadis and Mike Horia Teodorescu
This article examines how the relationship between banks and corporations moderates the effect of credit market disruptions. The 2008-09 financial crisis led to a dramatic restriction in the supply of credit to corporations via the syndicated loan market...
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- 2010
- Working Paper
Corporate Governance and Internal Capital Markets
We exploit an exogenous shock to corporate ownership structures created by a recent tax reform in Germany to explore the link between corporate governance and internal capital markets. We find that firms with more concentrated ownership are less diversified and have...
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Keywords:
Cost vs Benefits;
Capital Markets;
Corporate Governance;
Taxation;
Ownership;
Performance Efficiency;
Diversification;
Germany
Sautner, Zacharias, and Belen Villalonga. "Corporate Governance and Internal Capital Markets." Harvard Business School Working Paper, No. 10-100, May 2010.
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 03 Nov 2020
- Working Paper Summaries
The Stock Market Value of Human Capital Creation
Keywords:
by Matthias Regier and Ethan Rouen
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
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Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 10 Jun 2010
- Working Paper Summaries
Corporate Governance and Internal Capital Markets
Keywords:
by Zacharias Sautner & Belén Villalonga
- 2003
- Article
Intimacy: An Overlooked Dimension of Marketing Relationships
By: Tuba Ustuner and Rohit Deshpandé
Ustuner, Tuba, and Rohit Deshpandé. "Intimacy: An Overlooked Dimension of Marketing Relationships." AMA Educators' Proceedings 14 (2003): 134–135.
- November 2018
- Teaching Note
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg, Robin Abrahams and Tricia Gregg
- August 2001
- Case
Chrysalis Capital: Venture Capital in an Emerging Market
Examines the founding and early development of an Indian venture capital firm. Focuses on the opportunity in the Indian high-technology sector, how the founders have adapted the U.S. venture capital model to an emerging market context, and the organizational challenges...
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Kennedy, Robert E. "Chrysalis Capital: Venture Capital in an Emerging Market." Harvard Business School Case 702-005, August 2001.
- 01 Aug 2008
- Research & Ideas
Does Market Capitalism Have a Future?
won the Cold War. Doesn't capitalism reign supreme in the 21st century? Looking forward, we certainly can see challenges that will have to be met. So on the occasion of the School's Centennial, we felt it was appropriate to try to...
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Keywords:
by Garry Emmons
- Article
Internal versus External Capital Markets
By: David S. Scharfstein, Robert Gertner and Jeremy Stein
Scharfstein, David S., Robert Gertner, and Jeremy Stein. "Internal versus External Capital Markets." Quarterly Journal of Economics 109, no. 4 (November 1994): 1211–1230.