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- People (2)
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- Faculty Publications (375)
Show Results For
-
All HBS Web
(892)
- People (2)
- News (143)
- Research (639)
- Events (4)
- Multimedia (1)
- Faculty Publications (375)
- Research Summary
Multi-Channel Management
Extensive research on mutli channel management use at consumer goods producing companies like Procter&Gamble. Research cooperation with CMC (Compentence Center multi channel Management) of the University of Essen anf University of Muenster. Consulting of major...
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- 1998
- Chapter
Reengineering Channel Reordering Processes to Improve Total Supply-Chain Performance
By: J. Hammond and Theodore H. Clark
Keywords:
Supply Chain Management;
Performance Improvement;
Distribution Channels;
Management Practices and Processes
Hammond, J., and Theodore H. Clark. "Reengineering Channel Reordering Processes to Improve Total Supply-Chain Performance." In Global Supply Chain and Technology Management. Vol. 1, edited by Hau Lee and Shu Ming Ng. POMS Series in Technology and Operations Management. Miami: Production and Operations Management Society (POMS), 1998.
- 12 Feb 2007
- Working Paper Summaries
Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels
- July 2020
- Article
Healthy Business? Managerial Education and Management in Healthcare
By: Nicholas Bloom, Renata Lemos, Raffaella Sadun and John Van Reenen
We investigate the link between hospital performance and managerial education by collecting a large database of management practices and skills in hospitals across nine countries. We find that hospitals that are closer to universities offering both medical education...
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Keywords:
Management;
Hospitals;
Mortality;
Education;
Health Care and Treatment;
Performance Improvement;
Business Education;
Management Practices and Processes
Bloom, Nicholas, Renata Lemos, Raffaella Sadun, and John Van Reenen. "Healthy Business? Managerial Education and Management in Healthcare." Review of Economics and Statistics 102, no. 3 (July 2020): 506–517.
- August 2023
- Teaching Note
Aphro Beverages
Teaching Note for HBS Case No. 823-044.
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- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous...
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Keywords:
DTC;
Internet and the Web;
Marketing Channels;
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Competitive Strategy;
Service Delivery;
Growth and Development Strategy;
Pharmaceutical Industry;
Health Industry;
Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- Article
Reengineering Channel Reordering Processes to Improve Total Supply-Chain Performance
By: Janice H. Hammond and T. H. Clark
Hammond, Janice H., and T. H. Clark. "Reengineering Channel Reordering Processes to Improve Total Supply-Chain Performance." Production and Operations Management 6, no. 3 (Fall 1997): 248–265.
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified...
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Keywords:
Word Of Mouth;
Online Reviews;
Management Responses;
E-commerce;
Gender;
Prejudice and Bias;
Digital Platforms;
Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- March 2005 (Revised August 2019)
- Case
Cisco Systems: Managing the Go-to-Market Evolution
With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new...
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Keywords:
Change Management;
Design;
Business Cycles;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Market Entry and Exit;
Business Strategy
Rangan, V. Kasturi. "Cisco Systems: Managing the Go-to-Market Evolution." Harvard Business School Case 505-006, March 2005. (Revised August 2019.)
- September–October 2018
- Article
Online MAP Enforcement: Evidence from a Quasi-Experiment
By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to...
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Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Retail;
Price;
Policy;
Governance Compliance;
Distribution Channels;
Management;
Retail Industry
Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
- August 2022 (Revised November 2022)
- Case
Wasabi Technologies
By: N. Louis Shipley and Mel Martin
After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major...
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Keywords:
Direct Sales;
Channel Sales;
Information Management;
Sales;
Product Development;
Growth and Development Strategy;
Business Divisions;
Information Technology Industry;
United States
Shipley, N. Louis, and Mel Martin. "Wasabi Technologies." Harvard Business School Case 823-021, August 2022. (Revised November 2022.)
- Research Summary
Managing the Manufacturer-Retailer Interface
Janice H. Hammond is studying the impact of coordination on the performance of manufacturing and retail channels. The focus of her research is on the supply "channel", the set of firms that undertakes the chain of activities that begins with acquisition of raw...
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- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales...
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Keywords:
Payments;
Sales;
Channels;
Credit Cards;
Digital Platforms;
Selection and Staffing;
Cost vs Benefits;
Salesforce Management;
Marketing Channels;
Business Startups;
Business Strategy;
Marketing Strategy;
Partners and Partnerships;
Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use...
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Keywords:
Online News;
Television Advertising;
Attention Economics;
Cross-media Efforts;
Competition;
Internet and the Web;
Consumer Behavior;
Organizational Change and Adaptation;
Change Management;
Marketing Strategy;
Decision Choices and Conditions;
Digital Marketing;
Television Entertainment;
Media and Broadcasting Industry;
Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- March 2022 (Revised March 2022)
- Module Note
Managing Customers in the Digital Era
By: Eva Ascarza
The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at...
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Keywords:
Customer Relationship Management;
Customer Focus and Relationships;
Technological Innovation
Ascarza, Eva. "Managing Customers in the Digital Era." Harvard Business School Module Note 522-066, March 2022. (Revised March 2022.)
- 2017
- Working Paper
Economic Uncertainty and Earnings Management
By: Luke C.D. Stein and Charles C.Y. Wang
In the presence of managerial short-termism and asymmetric information about skill and effort provision, firms may opportunistically shift earnings from uncertain to more certain times. We document empirically that when financial markets are less certain about a firm's...
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Keywords:
Discretionary Accruals;
Uncertainty;
Implied Volatility;
Earnings Response Coefficient;
Risk and Uncertainty;
Earnings Management;
Financial Markets
Stein, Luke C.D., and Charles C.Y. Wang. "Economic Uncertainty and Earnings Management." Harvard Business School Working Paper, No. 16-103, March 2016. (Revised April 2017.)
- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...
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Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Price;
Governance Compliance;
Marketing Channels;
Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
by those three views at the table, and create the process for its debate and resolution. The role of top management is to create channels of engagement and the forums for interaction to facilitate that...
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Keywords:
by Cynthia Churchwell
- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel...
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