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- Faculty Publications (165)
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- All HBS Web (456)
- Faculty Publications (165)
- 15 Feb 2011
- First Look
First Look: Feb. 15
education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:...
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Sean Silverthorne
- 12 Oct 2006
- First Look
First Look: October 12, 2006
worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world....
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Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not...
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Martha Lagace
- 23 Aug 2016
- First Look
August 23, 2016
authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond...
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Sean Silverthorne
- 01 Jun 2009
- News
Dispatches from the Global Classroom
individual volunteers for a two- or three-year term to keep the whole community functioning smoothly. We also learn that the Zapotec sense of time comes from the sun, not a watch. It’s a difficult adjustment to make from our overscheduled lives back in Boston, where...
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- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can...
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Martha Lagace
- 18 Mar 2008
- First Look
First Look: March 18, 2008
usable by consumers so that they are empowered to make healthier decisions. Download the paper: http://www.hbs.edu/research/pdf/08-082.pdf Cases & Course MaterialsItaly: If Not Now, When? Harvard Business School Case 707-051...
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Martha Lagace
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
a concurrent change in electronic transaction standards allowed hospitals to document a larger number of diagnoses per claim, which had the effect of reducing risk-adjusted patient readmission rates. Prior studies of the HRRP relied upon...
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Dina Gerdeman
- 03 Mar 2017
- News
Big Blue’s Big Bet
Cleveland Clinic colleague Dr. Neil Mehta, assistant dean of education technology, likes to tell a story. “We had physicians review medical charts in our electronic medical records,” he says. These were veteran doctors, with decades of...
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Paul Kix; illustrations by Dan Page
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional...
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
startup that has just successfully deployed software for its first customer, the Washington DC Metropolitan Police Department. On the other hand, pursuing the LAPD RFP could consume most of Mark43’s engineering resources for the coming...
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Sean Silverthorne
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to gauge View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
case-method style of teaching explain much of the subsequent entrepreneurial success enjoyed by HBS alumni; certainly the real-world record of achievement compiled by HBS graduates would seem to bear that out. From the breakthrough inspiration for the first View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
examples drawn from take-back regulations promulgated in Europe, Japan, and the United States governing waste electrical and electronic equipment (WEEE). Download the paper: http://www.hbs.edu/research/pdf/09-026.pdf Cases & Course...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
where no amount of money can guarantee the existence of a fair allocation. Download the paper: http://www.hbs.edu/research/pdf/09-053.pdf Cases & Course MaterialsBetfair vs. UK Bookmakers Harvard Business School Case 709-417 Betting exchanges provide an View Details
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Martha Lagace
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at...
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- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Mahek A. Shah, and Kevin A. Schulman Abstract—The federal government mandated adoption of certified electronic health record systems (EHR), at least in part, to reduce administrative costs for physicians. This study used time-driven...
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Sean Silverthorne
- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,...
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Keywords:
Business History;
Government And Business;
International Business;
Globalization;
History;
Government and Politics;
Entrepreneurship;
Ethics;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
- 17 Sep 2013
- First Look
First Look: September 17
Exchange Commission Electronic Data-Gathering, Analysis, and Retrieval (EDGAR) website, we show that firms appearing in chronologically adjacent searches by the same individual are fundamentally similar on multiple dimensions. In fact,...
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Keywords:
Sean Silverthorne