Filter Results
:
(97)
Show Results For
- All HBS Web (97)
- Faculty Publications (18)
Show Results For
- All HBS Web (97)
- Faculty Publications (18)
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
headlines from market-driven data and options. When much of the world economy is shut for weeks and possibly months, cascading bankruptcies and higher debt loads probably mean a tightening of purchasing decisions and capital expenditures...
View Details
Keywords:
by Frank V. Cespedes
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even...
View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to...
View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal...
View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
investments directly accountable. You tell whether they're working or not. You can shift expenditures from unresponsive marketing methods to more responsive ones. And you improve efficiency, obviously. Most packaged goods manufacturers...
View Details
- Fast Answer
Business of Sports
style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:11pt;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> Sports Business Research Network Full-text news and market research on distribution channels,...
View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers...
View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
(CRM) planning by helping to segment the customer base by their profitability to the firm, so that managers can increase or decrease marketing expenditures to a particular segment. It provides specific advice on how much to spend to...
View Details
Keywords:
by Sarah Jane Gilbert
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive force in marketing. Worldwide...
View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several...
View Details
Keywords:
by Manda Salls
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be...
View Details
Keywords:
Martha Lagace
- 01 Jun 2020
- News
Staying the Course
Jessie Woolley-Wilson (MBA 1990) Jessie Woolley-Wilson (MBA 1990) In early March 2020, DreamBox Learning CEO Jessie Woolley-Wilson (MBA 1990) could point proudly to the growth of the online math company. In the last nine years, since the startup pivoted from View Details
- 02 Jan 2020
- Op-Ed
Medicare for All or Public Option: Can Either Heal Health Care?
charge, gives away an average $310,000 in benefits over what the typical member has purchased. Not surprisingly, this Ponzi scheme collects far less of the taxes and premiums necessary to fund it. "Medicare’s leverage helps eliminate the one-third of health care...
View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
lifecycle analysis, food waste is a major factor,” having tremendous harmful environmental impacts due to the unnecessary expenditure of natural resources to grow products that consumers don’t actually use,...
View Details
Keywords:
by Ranjay Gulati
- 01 Mar 2003
- News
Books
includes real-life case examples, Connecting the Dots gives managers the tools to make the most of their technology- and projectrelated investments as they optimize expenditures on the new business frontier. — Deborah Blagg Selling China...
View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor market View Details
Keywords:
Sean Silverthorne
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
pharmaceutical companies in 1984, American Home Products ranked first in sales and twenty-eighth in R&D expenditures as a percentage of sales.23 As the historian Williams Haynes noted, by the end of the 1930s, American Home Products...
View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
micro data sets, we show that investors are indeed far more likely to consume from dividends than capital gains. In the Consumer Expenditure Survey, household consumption...
View Details
Keywords:
Sean Silverthorne
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total...
View Details
Keywords:
Susan Young
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
look at the crystal business by itself. They might say that at such high service levels, they are not profitable. But you have to ask the question, if the best customers are not served well in this department, what impact might it have on their View Details