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All HBS Web
(2,016)
- People (3)
- News (347)
- Research (1,293)
- Events (12)
- Multimedia (4)
- Faculty Publications (443)
Show Results For
-
All HBS Web
(2,016)
- People (3)
- News (347)
- Research (1,293)
- Events (12)
- Multimedia (4)
- Faculty Publications (443)
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Preferences
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- 2011
- Article
The Consumer Psychology of Mail-in Rebates
- 28 Oct 2009
- Lessons from the Classroom
HBS Begins Teaching Consumer Finance
- 2015
- Book
The Cambridge Handbook of Consumer Psychology
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
- Research Summary
Current Research
I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
- Research Summary
Current Research
Doing business in China in the early 21st century
Chinese companies and consumer markets
Chinese Universities: Leaders of the 21st Century?
The enduring role of State-Owned Enterprises in China
Business, political, and cultural... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- 2023
- Working Paper
Using GPT for Market Research
- 27 Jan 2011
- Working Paper Summaries
A Brief Postwar History of US Consumer Finance
- 24 Apr 2014
- News
Creating connections among consumers
- November 2007
- Article
Measuring Consumer and Competitive Impact with Elasticity Decompositions
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
- 26 Mar 2012
- News