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All HBS Web
(2,363)
- People (7)
- News (450)
- Research (1,416)
- Events (4)
- Multimedia (3)
- Faculty Publications (782)
Show Results For
-
All HBS Web
(2,363)
- People (7)
- News (450)
- Research (1,416)
- Events (4)
- Multimedia (3)
- Faculty Publications (782)
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
- April 2024
- Case
Managing AI Risks in Consumer Banking
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- August 2012 (Revised August 2013)
- Background Note
Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
- August 2008 (Revised July 2011)
- Case
Consumer Payment Systems — United States
- February 2018
- Case
Health Savings Accounts: Enabling Consumer Participation
- January 2020 (Revised May 2020)
- Case
Direct to Consumer Brands
- Research Summary
Consumer's Relationships with Technologies
Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details
- Fast Answer
Technology reports
- 24 Apr 2014
- News
Creating connections among consumers
- May 2020 (Revised August 2022)
- Teaching Note
Direct to Consumer Brands
- Research Summary
Formulating technology commercialization strategies
Even if young organizations succeed in acquiring the specialized talent necessary to further develop a recently-discovered technology, they may face an uncertain path in commercializing the original invention. Initial conceptions of what might constitute a useful... View Details
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
- 20 Dec 2018
- News
Consumer Rating Algorithms Score Big with Businesses, Governments
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
- March 2003 (Revised August 2005)
- Case
Making SMaL Big: SMaL Camera Technologies
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
- 15 Oct 2014
- Research & Ideas