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- Faculty Publications (33)
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- All HBS Web (196)
- Faculty Publications (33)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
utilizes data from households across the country that install a set-top box alongside their television that analyzes second by second what family members watch. At the same time, Kantar records everything that is shown on every station,...
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- 18 Mar 2014
- First Look
First Look: March 18
Robert, Carliss Y. Baldwin, Alan MacCormack, and David Dreyfus Abstract—In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our...
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Sean Silverthorne
- Web
Courses by Faculty Unit - Course Catalog
Spring2024 Q4 1.5 Data Visualization for Analysis and Communication Martin Wattenberg Spring2024 Q4 1.5 Demystifying the Family Enterprise Christina Wing Fall2023 Q1Q2 3.0 Designing Technology Ventures...
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland and Rik Pieters of the Netherlands'...
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- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
equipment, and pharmaceuticals have invested significantly in modern mapping technology, using such innovations as enhanced clustering techniques, better measures for analyzing networks, and expanded data on bilateral, multilateral, and...
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by Pankaj Ghemawat
- 15 Dec 2015
- First Look
December 15, 2015
visually depict outcome and cost data simultaneously. It provides clinicians, managers, patients, regulators, and policy makers with a readily understandable snapshot of the value being delivered for a...
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Carmen Nobel
- 29 Mar 2016
- First Look
March 29, 2016
and (3) sustainability of health. Within these tiers, 22 patient-centered outcomes were defined with inclusion/exclusion criteria and specifications for reporting. Patient data sources will include the Epic Systems EHR and validated...
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Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
how these Americans spend their income tax refunds, using transaction-level data from a stored-value card product. Card-holders may choose among several tax settlement and loan options, effectively receiving cash as much as 90 days...
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Martha Lagace
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
you put some context around those effects? What do the data show about how significant that's been or how long lasting it might be? Sanchali Pal: Overall, it's certainly been true that the pandemic and the resulting quarantine has...
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- 08 Mar 2016
- First Look
March 8, 2016
while users who are influenced by listings' visual presentation and page position became more likely to click on Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online...
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Sean Silverthorne
- Web
Courses by Faculty Unit - Course Catalog
Spring2024 Q4 1.5 Data Visualization for Analysis and Communication Martin Wattenberg Spring2024 Q4 1.5 Demystifying the Family Enterprise Christina Wing Fall2023 Q1Q2 3.0 Designing Technology Ventures...
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- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
technologies that changed how or what we see, we changed ourselves and the world around us. Visual technologies propelled the human journey from walking apes to masters of nature to self-obsessed screen junkies. Having come this far, the...
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- 01 Sep 2015
- News
The Business of Love
relationships; OkCupid, founded in 2004, which popularized the idea that data could solve the dating dilemma; and niche sites from JDate and ChristianMingle to FarmersOnly. The number and diversity of the sites helped reduce the stigma...
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April White
- Web
Podcast - Forum for Growth & Innovation
past and doing interviews. I'll say, there's clunky things, that we can't get that real data yet. But now for example, at Basecamp, you can actually see behavior, because you know the Jobs. That, to me, is as objective as you can get,...
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- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
customer-to-customer communications promote different types of usage? We study these questions using two data sets and by developing a multivariate hierarchical Poisson hidden Markov model (HMM), which fits the View Details
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Dina Gerdeman
- 16 Jul 2013
- First Look
First Look: July 16
worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the transactions of field-constituents with the new industry constructed the...
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Anna Secino
- Web
Podcast - Forum for Growth & Innovation
resources and not actually know where anything is, we designed essentially a smart cable that allows us to transmit energy and data in real-time. It has sensors and microprocessors interconnected as well. Jessica O. Matthews: Essentially,...
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- 01 Dec 1999
- News
Covering the Issues
modern life." As computer technology emerged in the 1950s, initial reactions in the Bulletin were mixed. "One of the most dramatic developments in the business world is the growth of automatic data processing," wrote a faculty member in...
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- 10 Mar 2009
- First Look
First Look: March 10, 2009
Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency of marketing...
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Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human...
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