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- December 2018
- Case
DraftKings and the Future of Fantasy Sports
By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon...
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Keywords:
Fantasy Sports;
Daily Fantasy Sports;
DraftKings;
FanDuel;
Supreme Court;
Sports Betting;
Sports Gambling;
Sports;
Business Model;
Government Legislation;
Lawsuits and Litigation;
Laws and Statutes;
Business Strategy;
Internet and the Web;
Mobile and Wireless Technology;
Games, Gaming, and Gambling;
Sports Industry;
Entertainment and Recreation Industry;
United States;
Massachusetts;
Boston
Higgins, Robert F., and Julia Kelley. "DraftKings and the Future of Fantasy Sports." Harvard Business School Case 819-074, December 2018.
- 21 Oct 2021
- News
DraftKings Backs New VC Firm
Photo courtesy Drive By DraftKings A recent article in the Boston Globe reported that the venture capital firm Drive by DraftKings, led by Meredith McPherron (MBA 1993), had raised its first venture fund. Called Drive by DraftKings,...
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- 18 Jan 2016
- News
Now a household name, DraftKings unlikely to repeat ad blitz
- 30 Oct 2015
- News