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Show Results For
-
All HBS Web
(1,531)
- People (5)
- News (295)
- Research (927)
- Events (5)
- Multimedia (12)
- Faculty Publications (615)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- April 1980 (Revised March 1993)
- Exercise
Interactive Exercises
By: Howard Raiffa
Keywords:
Interactive Communication
Raiffa, Howard. "Interactive Exercises." Harvard Business School Exercise 180-143, April 1980. (Revised March 1993.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- July 1988 (Revised July 1989)
- Exercise
Modeling Exercises
By: David E. Bell
Bell, David E. "Modeling Exercises." Harvard Business School Exercise 189-003, July 1988. (Revised July 1989.)
- September 2000 (Revised January 2002)
- Exercise
Inventory Exercises
By: Paul M. Healy
Introduces students to the concepts of inventory valuation (LIFO and FIFO) using a simple example. They then get the chance to apply this knowledge to help understand the inventory footnote for California Steel Industries.
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Keywords:
Logistics
Healy, Paul M. "Inventory Exercises." Harvard Business School Exercise 101-012, September 2000. (Revised January 2002.)
- February 1984 (Revised January 1994)
- Exercise
Options Exercises
By: David E. Bell
Keywords:
Stock Options
Bell, David E. "Options Exercises." Harvard Business School Exercise 184-137, February 1984. (Revised January 1994.)
- May 1979 (Revised January 1994)
- Exercise
Hedging Exercises
By: David E. Bell
Bell, David E. "Hedging Exercises." Harvard Business School Exercise 179-211, May 1979. (Revised January 1994.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- May 2022
- Exercise
Regression Exercises
By: David E. Bell
Bell, David E. "Regression Exercises." Harvard Business School Exercise 522-098, May 2022.
- January 1991 (Revised October 1994)
- Exercise
Bidding Exercises
By: David E. Bell
Illustrates different issues in the analysis of a bidding situation, including the celebrated problem of the winner's curse.
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Keywords:
Bids and Bidding
Bell, David E. "Bidding Exercises." Harvard Business School Exercise 191-133, January 1991. (Revised October 1994.)
- August 1988 (Revised November 1989)
- Exercise
Sampling Exercises
By: David E. Bell
Bell, David E. "Sampling Exercises." Harvard Business School Exercise 189-037, August 1988. (Revised November 1989.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- October 2000 (Revised November 2018)
- Exercise
Web-Based Beer Game Exercise
The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a...
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- March 2024
- Teaching Note
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive....
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- 19 May 2022
- Blog Post
HKS Policy Analysis Exercise Showcase
For MPP and joint MBA/MPP students, the Policy Analysis Exercise (PAE) is the culmination of the Harvard Kennedy School experience. In fact, many of our MPP graduates consider it to be one of the highlights of their HKS education. During...
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- April 2021
- Supplement
Exercise for Revlon: Surviving Covid-19
By: Kristin Mugford and Sarah Gulick
Exercise for Revlon: Surviving Covid-19
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