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- Faculty Publications (19)
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- All HBS Web (127)
- Faculty Publications (19)
- 2008
- Working Paper
CPC/CPA Hybrid Bidding in a Second Price Auction
By: Benjamin Edelman and Hoan Lee
We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows an ad-click (CPA). Our analysis extends classic auction results by...
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Keywords:
Online Advertising;
Auctions;
Bids and Bidding;
Measurement and Metrics;
Quality;
Mathematical Methods;
Web Sites
Edelman, Benjamin, and Hoan Lee. "CPC/CPA Hybrid Bidding in a Second Price Auction." Harvard Business School Working Paper, No. 09-074, December 2008.
- February 2024
- Case
Chime Solutions
Just two years after launching its 10k by 2020 initiative to hire 10,000 employees by 2020, the COVID-19 pandemic forced Chief Executive Officer Mark Wilson to send nearly all of his staff at Chime Solutions (Chime) to work from home. Chime was a customer contact firm...
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Keywords:
Finance;
Working Capital;
Operations;
Recruitment;
Performance;
Change Management;
Retention;
Financial Institutions;
Employee Relationship Management;
Talent and Talent Management;
Growth Management;
Communications Industry;
Service Industry;
United States
Bernstein, Shai, William R. Kerr, Christopher Stanton, Raymond Kluender, and Mel Martin. "Chime Solutions." Harvard Business School Case 824-133, February 2024.
- 16 Jul 2013
- Working Paper Summaries
Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
experience as free raw material for hidden commercial practices of extraction, prediction, and sales,” “a parasitic economic logic,” “a rogue mutation of capitalism marked by concentrations of wealth,” “as significant a threat to human...
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- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
should develop a deep understanding of their operations and the behavior they want to induce. Finally, they should trace the incentive misalignment to hidden action or information and use contract-based, information-based, or...
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- 2012
- Book
Indispensable: When Leaders Really Matter
By: Gautam Mukunda
Will your next leader be insignificant—or indispensable? The importance of leadership and the impact of individual leaders has long been the subject of debate. Are they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam...
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Mukunda, Gautam. Indispensable: When Leaders Really Matter. Harvard Business Review Press, 2012.
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- 25 Aug 2015
- First Look
First Look Tuesday
foreign officials, and the packaging and sale of toxic securities to naïve investors-require ethically problematic judgments and behaviors. However, dominant models of workplace unethical behavior fail to account for what we have learned...
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- 23 May 2023
- Research & Ideas
Face Value: Do Certain Physical Features Help People Get Ahead?
charisma as a leader’s moral conviction, need for power, and ability to transfer an idealized vision to followers—it’s more than just straight-up beauty. Having it can mean the difference between making it to the C-suite and getting stuck in middle management, and...
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Keywords:
by Kara Baskin
- March–April 2023
- Article
Pricing for Heterogeneous Products: Analytics for Ticket Reselling
By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in...
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Keywords:
Price;
Demand and Consumers;
AI and Machine Learning;
Investment Return;
Entertainment and Recreation Industry;
Sports Industry
Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
- 21 Mar 2017
- First Look
First Look at New Research, March 21
model that explains employees’ moral evaluations of and reactions to referral practices based on the power relationship between a referrer and a hiring manager. Specifically, we predict that employees are more likely to see the acceptance...
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Keywords:
Sean Silverthorne
- Web
Managing the Future of Work
management and reporting can realign incentives. Also, C-suite demographics and the impact of AI. Featured Research Hidden Workers: Untapped TalentBy: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines 4 Oct 2021 Increased...
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- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
isolation is of great interest, we believe that the analysis of interactions between business models can highlight important hidden insights. In this paper, for example, we show that contrary to the popular...
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- 21 Apr 2015
- First Look
First Look: April 21
welcome counterpoint to the largely hidden involvement of corporate leaders in shaping policy through the hundreds of millions of dollars they direct to Super PACs, trade associations, and think tanks to promote liberal and conservative...
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Keywords:
Carmen Nobel & Sean Silverthorne
- 20 Sep 2017
- Research & Ideas
The Three Types of Leaders Who Create Radical Change
French youth services organization Unis-Cité, which was modeled after the American nonprofit City Year. Credit: Unis-Cité “If you do not innovate and have a solution to the problem you’ve identified, the movement will die,” she says. “I...
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by Carmen Nobel
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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Keywords:
by Dina Gerdeman
- 11 Apr 2023
- Research & Ideas
Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide
health care, utilities, energy, real estate, and technology by as much as 2.5 percentage points on an annualized basis. The TOPICS method uses sophisticated financial models to spot hidden similarities in...
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- 01 Jun 2023
- News
Curb Appeal
Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest...
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- Web
2023 Reunion Presentations - Alumni
Managing the Future of Work Project. Slides Readings: Building from the Botton Up Hidden Networks The Partnership Imperative Navigating the Brave New World of Cryptocurrency BankruptcyProfessor Stu Gilson + More Info – Less Info In this...
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- Web
Winners & Success Stories - New Venture Competition
clinical testing. Potentia has raised $25M through private capital and government grants. Really English Patrick Hooper, MBA ’01, Nigel Killick, MBA ’01, Fabien Mousseau, MBA ’01 Reallyenglish.com is an on-line English language teaching company, with offices in Japan...
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