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Show Results For
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All HBS Web
(67)
- News (14)
- Research (40)
- Events (2)
- Multimedia (1)
- Faculty Publications (21)
Detecting Routines: Applications to Ridesharing CRM
Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines--which we define as repeated behaviors with recurring, temporal...
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- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 08 Dec 2016
- HBS Seminar
Joel Waldfogel, University of Minnesota, Carlson School of Management
- 01 Feb 2019
- HBS Seminar
Xavier Jaravel, London School of Economics
- January 2024
- Case
Flashfood: The Magic of Commitment
By: Reza Satchu and Patrick Sanguineti
Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest...
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Satchu, Reza, and Patrick Sanguineti. "Flashfood: The Magic of Commitment." Harvard Business School Case 824-131, January 2024.
- Web
Marketing - Faculty & Research
leveraging a novel kernel that allows for flexible yet precise estimation of routines. These GPs are nested in inhomogeneous Poisson processes of usage, allowing us to estimate customers’ routines, and decompose their usage into routine...
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- Portrait Project
Emma Beck
When I was a kid, my mom showed me how to dissect owl pellets and make art out of foraged bird nests and pebbles. Transforming nature, she was a magician of sorts – or so it seemed to me at the time. But as I grew up, I came to learn that...
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- 12 Sep 2023
- Research & Ideas
How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify
boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to...
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- 22 May 2013
- Working Paper Summaries
Hidden Structure: Using Network Methods to Map System Architecture
Overcrowded – Designing Meaningful Products in a World Awash with Ideas
We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details
- 2011
- Working Paper
How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools
By: Rakesh Khurana, Kenneth Kimura and Marion Fourcade
The question of institutional change has become central to organizational research (Powell, 2008). Recent scholarship has demonstrated, often through carefully researched cases, that institutions can and sometimes do change. According to this research, there are two...
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Keywords:
Change;
Business Education;
Business History;
Organizations;
Organizational Change and Adaptation;
Organizational Structure;
Relationships;
Behavior
Khurana, Rakesh, Kenneth Kimura, and Marion Fourcade. "How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools." Harvard Business School Working Paper, No. 11-070, January 2011.
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
not thousands of retirees saw their nest eggs evaporate because of their unwitting participation in a deliberately contrived Ponzi scheme that, in time, became the largest ($50 billion) in Wall Street history. By this measure, or in terms...
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by Mitch Maidique
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low. And credit card defaults look...
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by John Quelch
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
models—logit, nested logit, and probit, for example—are flawed because they make it appear as if all marketing activities produce the same results, the researchers contend. In reality, differences between various marketing instruments are...
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by Dina Gerdeman
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
when necessary improvements weren’t made to the facility. In addition, the site’s access to public transportation was generally poor. Major Renovations After the Olympic Games and Major Tenants A bird's nest helps In one...
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- 25 Jul 2016
- Research & Ideas
Who is to Blame for 'The Great Training Robbery'?
learning and development.” “The important point is to avoid the wrong pattern—investing in training without first identifying and beginning to remove barriers that block system effectiveness” Training and development should be nested in a...
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- 01 Jun 2004
- News
Undercover Alum Faces the Music in HBS Show
When the upper reaches of HBS administration accidentally lose the School’s entire $1 billion nest egg, the FBI offers Dean Clark a way to recompense for the fiduciary gaffe — or else. The Feds have decided that HBS would make a perfect...
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- 26 Sep 2018
- News
Funding the Earth’s Natural Infrastructure
the Civil War era. Those trees are still home to bald eagles, dozens of species of migratory songbirds, and one of the largest blue heron nesting sites in the Chesapeake, with more than 400 blue heron couples in residence. Pat Coady (MBA...
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April White
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
discuss during interviews. The Brand Summit will take place on November 4, 2018. It will feature a day of inspiring talks from our keynote speakers from Peloton, Carnival Corporation, and Google’s Nest and Home, plus educational breakout...
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Keywords:
All Industries
- 02 Feb 2012
- Op-Ed
Once a Castle, Home is Now a Debtors’ Prison
fang nu—slaves to their house.” Forget the notion of the home as "castle," protecting the owner from greedy landlords. Forget too the expectation that a physical nest will morph into a nest egg....
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