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- All HBS Web (553)
- Faculty Publications (85)
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- Web
Podcast - Managing the Future of Work
engaged between the two projects, and we think we’re building Harvard’s brand in the space, which we’re delighted to do. But more importantly, we’re building a dialog with decision makers across multiple issues that they have to make...
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- 03 Mar 2008
- First Look
First Look: March 4, 2008
Working PapersSell Side School Ties Authors:Lauren H. Cohen, Andrea Frazzini, and Christopher J. Malloy Abstract We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data...
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Keywords:
Martha Lagace
- 01 Mar 2010
- News
Money Matters
funds, and insurance companies — in two key ways. Rather than open a high-cost retail branch network and wait for customers to walk in, iTrust has forged partnerships with 130 large and midsized companies across India to become a...
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- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
technical skills, and networks required for the job,” explained Sykes in a recent blog post on the MBA website. Reflecting on recent events, Sykes expressed optimism: “Although the past few months have been difficult on myself and other...
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- 18 Dec 2012
- First Look
First Look: December 18
CEO, rising leader of a firm in transition, and manager of massive complexity-thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes? If you're a top executive today, you...
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Keywords:
Carmen Nobel
- 14 Jan 2014
- First Look
First Look: January 14
attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to create durable competitive advantage. Strategic questions include the...
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Keywords:
Sean Silverthorne
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you...
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- 21 Jun 2011
- First Look
First Look: June 21
2, a social network survey, found that managers lower in metacognitive CQ reported a deficit of new idea sharing in their intercultural but not intracultural ties. In Study 3, a laboratory experiment involving a collaborative task, higher...
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Keywords:
Sean Silverthorne
- 01 Jun 2006
- News
India Arrives
joining the mobile network every month,” says Mittal. “Mobile phones have moved from an aspirational product to a mass product in a decade.” At the Tata Group, engineers are at work on a $2,000 car, the next step up for the millions of...
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Keywords:
Julia Hanna
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
into two categories: 1) Epidemiology, which reviews information on infections throughout the world and 2) clinical and business-related issues related to reopening. By leveraging her health care network and employing the latest scientific...
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