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Show Results For
-
All HBS Web
(10,398)
- People (53)
- News (4,208)
- Research (4,028)
- Events (30)
- Multimedia (189)
- Faculty Publications (1,707)
- 01 Mar 2022
- Video
Women of Color Lead, Empower & Thrive: A Virtual Event
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to...
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 02 Nov 2021
Life at HBS Chat: MBA Women of Color
Join us for a Life at HBS Chat that focuses on women of color at HBS. This event is a unique opportunity to hear straight from current HBS students regarding their MBA experience. These current students will...
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- 15 Sep 2022
- News
Lessons on Leadership and Community from 25 Leaders of Color
- 17 Dec 2020
- Video
Exploring Pathways to HBS as a Student of Color
- 24 Mar 2022
Life at HBS Chat with MBA Women of Color
Join us for a Life at HBS Chat that focuses on women of color at HBS. This event is a unique opportunity to hear straight from current HBS students regarding their MBA experience. These current students will...
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- October 2006 (Revised March 2007)
- Case
The ColorMatch Hair Color System
By: Clayton M. Christensen and Matthew Beecher
Describes the challenge of finding the right market for a product.
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- 17 Nov 2022
Life at HBS Chat with MBA Women of Color
Join us for a Life at HBS Chat that focuses on women of color at HBS. This event is a unique opportunity to hear straight from current HBS students in the Women’s Student Association regarding their MBA...
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- 22 Feb 2023
Life at HBS Chat with MBA Women of Color
This event is a unique opportunity to hear straight from current HBS students in the Women’s Student Association regarding their MBA experience. These current students will share their backgrounds, talk about how they have cultivated their personal and professional...
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- 13 Dec 2022
- Research & Ideas
The Color of Private Equity: Quantifying the Bias Black Investors Face
the news, minority-owned funds do better The researchers conclude that the difficulties faced by investment groups owned by people of color are consistent with the presence...
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- 2018
- Race & 21st century economy: Access, investments and institution-building
The Persistent Problem of the Color Line: Researching Race in the 21st Century
- 25 Mar 2014
- News
12 Habits Of Productive People
- 20 Nov 2012
- News
First Impressions: The Science of Meeting People
First Impressions: The Science of Meeting People
A strong handshake and assertive greeting may not be the best way to make a good first impression. New research suggests that people respond more positively to someone who comes across as trustworthy rather than confident.
Social psychologist Amy... View Details- 07 Feb 2019
- News
New Charter School CEO Debuts Colorful Changes
Photo via the Chicago Sun-Times / provided by Noble Photo via the Chicago Sun-Times / provided by Noble Constance Jones (MBA 2008) understands the importance of demonstrating change: As detailed in the Chicago Sun-Times, the Noble Network...
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- Article
The Rise of Synthetic Colors in the American Food Industry, 1870–1940
By: Ai Hisano
This article examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass...
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Keywords:
Safety;
Food;
Health;
Brands and Branding;
Manufacturing Industry;
Food and Beverage Industry;
United States
Hisano, Ai. "The Rise of Synthetic Colors in the American Food Industry, 1870–1940." Special Issue on Food and Agriculture. Business History Review 90, no. 3 (October 2016): 483–504.