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Show Results For
-
All HBS Web
(1,224)
- People (6)
- News (312)
- Research (596)
- Events (8)
- Multimedia (2)
- Faculty Publications (313)
- October 2007 (Revised March 2009)
- Case
Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences
Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a...
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Keywords:
Higher Education;
Engineering;
Leading Change;
Product Launch;
Service Operations;
Organizational Change and Adaptation;
Alliances;
Competitive Strategy
Fleming, Lee, Lynn Andrea Stein, and Thomas D. Perry IV. "Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences." Harvard Business School Case 608-087, October 2007. (Revised March 2009.)
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- 13 Jun 2017
- Blog Post
Benefits of the MS/MBA: Engineering Sciences Program
Before matriculating at HBS, Damjan Korac (MBA 2017) had a plan to combine his interest in technology and management. Damjan interned as a product manager at Microsoft after his junior year at Princeton, and as a senior was accepted into...
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- 13 Jan 2023
- Blog Post
Video: Introduction to the Harvard MS/MBA: Engineering Sciences
View Video TRANSCRIPT Robert D. Howe: The MS/MBA program is a dual degree program. So in two years, you'll earn an MBA from Harvard's Business School and a Master of Science in engineering from Harvard's View Details
- Web
MS/MBA: Engineering Sciences - MBA
upon graduation, students who do not pursue their own startup should be well qualified for positions as product managers, managers of engineering teams (i.e., "tech leads"), and consultants in firms that...
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- 24 Aug 2018
- Blog Post
Meet the MS/MBA: Engineering Sciences Class of 2020
The inaugural MS/MBA: Engineering Sciences cohort of 29 students arrived at Harvard on August 6th and they’ve already completed their first (intense!) course—System Engineering. With access to a host of entrepreneurship resources and...
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- Research Summary
Automotive Product Development
At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details
- November 2023
- Teaching Plan
Geely SEA: New Electric Vehicle Platforms
By: Willy Shih
Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized...
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- 14 Dec 2012
- News
High-Tech Factories Built to Be Engines of Innovation
- March 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89
By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
Keywords:
Business Ventures;
Business or Company Management;
Entrepreneurship;
Manufacturing Industry
Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
- 22 Apr 2015
- HBS Seminar
Riitta Katila, Stanford School of Engineering
- December 1986 (Revised December 1987)
- Case
Hewlett-Packard: Manufacturing Productivity Division (B)
By: Benson P. Shapiro and Lawrence B. Levine
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the...
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Keywords:
Business Divisions;
Marketing;
Production;
Networks;
Sales;
Expansion;
Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)
- 17 Jul 2017
- Blog Post
Podcast: Should You Consider the MS/MBA: Engineering Sciences Program?
Last month, HBS and SEAS announced the launch of a new MS/MBA joint degree. As a prospective student, you might be wondering what the benefit is of pursuing both degrees. The founding professors of the MS/MBA: Engineering Sciences Program...
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- February 2011 (Revised November 2012)
- Case
Product Development at OPOWER
By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom...
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Keywords:
Business Startups;
Customer Relationship Management;
Entrepreneurship;
Growth Management;
Product Development;
Sales;
Customization and Personalization;
Energy Conservation;
Environmental Sustainability;
Information Technology Industry;
Utilities Industry
Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
- October 1986 (Revised July 1993)
- Case
Cummins Engine Co. in 1979
By: David B. Yoffie
Keywords:
Industrial Products Industry
Yoffie, David B. "Cummins Engine Co. in 1979." Harvard Business School Case 387-066, October 1986. (Revised July 1993.)
- October 2008 (Revised March 2011)
- Case
Curled Metal Inc.—Engineered Products Division
By: Benson P. Shapiro and Frank V. Cespedes
Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products...
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Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
- 12 Oct 2016
- Blog Post
Interning as a Software Engineer while at HBS
Today, we’re catching up with Andrea Coravos (HBS ‘17). Before coming to HBS, Andrea worked in private equity at KKR Capstone. She also spent three years at McKinsey in the Houston and then DC offices. This summer, she interned as a software View Details
- 01 Apr 2021
- Blog Post
An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs
Try as she might, Toyin Shodiya (MS/MBA: Engineering Sciences 2022) was just not interested in biology. As a high school student living in the suburbs of Washington, D.C., her lack of interest in the subject did not go unnoticed by her AP...
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- July 1999 (Revised January 2004)
- Case
Chrysler and BMW: Tritec Engine Joint Venture
By: H. Kent Bowen and Courtney Purrington
A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the...
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Keywords:
Product Development;
Joint Ventures;
Projects;
Business Strategy;
Management Teams;
Groups and Teams;
Machinery and Machining;
Design;
Business Processes;
Product Design;
Product;
Management Analysis, Tools, and Techniques;
Auto Industry
Bowen, H. Kent, and Courtney Purrington. "Chrysler and BMW: Tritec Engine Joint Venture." Harvard Business School Case 600-004, July 1999. (Revised January 2004.)
- 08 Jul 2021
MS/MBA: Engineering Sciences Virtual Event
Join us for a virtual event with program faculty, Admissions staff, students and alumni to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must have an undergraduate degree in engineering, computer...
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