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- Faculty Publications (22)
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- All HBS Web (217)
- Faculty Publications (22)
- July 2016
- Article
Under New Management: Equity Issues and the Attribution of Past Returns
By: Malcolm Baker and Yuhai Xuan
There is a strong link between measures of stock market performance, such as changes in Tobin's Q or past stock returns, and equity issues. Typically, this performance is thought to be a characteristic of the firm, not the CEO who happens to run the firm. In contrast...
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Baker, Malcolm, and Yuhai Xuan. "Under New Management: Equity Issues and the Attribution of Past Returns." Journal of Financial Economics 121, no. 1 (July 2016): 66–78.
The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
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- 2010
- Book
Wealth and Justice: The Morality of Democratic Capitalism
By: Peter Wehner and Arthur C. Brooks
Popular opinion would have us believe that America's free market system is driven by greed and materialism, resulting in gross inequalities of wealth, destruction of the environment, and other social ills. Even proponents of capitalism often refer to the free market as...
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Wehner, Peter, and Arthur C. Brooks. Wealth and Justice: The Morality of Democratic Capitalism. Washington, DC: AEI Press, 2010.
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
design, and set-up. In a nutshell, what do these elements mean individually and together? Should a negotiator weigh them equally, especially under time pressure? A: Whether your focus should be on one or a combination of tactics at the table, deal design, or set-up...
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by Martha Lagace
- 2018
- Working Paper
Zig-Zagging Your Way to Transformative Impact
By: V. Kasturi Rangan and Tricia Gregg
Achieving transformative impact has been much discussed by social entrepreneurs, funders, and consultants. These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity,...
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Keywords:
Social Entrepreneurship;
Performance Efficiency;
Growth and Development;
Outcome or Result;
Strategy
Rangan, V. Kasturi, and Tricia Gregg. "Zig-Zagging Your Way to Transformative Impact." Harvard Business School Working Paper, No. 18-062, January 2018.
- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time...
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Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
platform strategy: getting started; confronting powerful intermediaries
Digital platforms are attractive businesses because they create significant value and network effects protect competitive advantage. But they face considerable start-up challenges. Indeed, every platform is empty at the outset. And most platforms require multiple types...
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- 30 Oct 2012
- First Look
First Look: October 30
103, no. 4 (2012) Abstract When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others....
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Sean Silverthorne
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- Web
Online Finance & Accounting Courses | HBS Online
investments, including private equity and real estate. 5 weeks, 6–7 hrs/weekApply by May 28$1,750Certificate Complete any three courses within this subject area to earn a Certificate of Specialization in finance and accounting Why Should You Learn Finance and...
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- 14 Mar 2011
- Research & Ideas
Keeping Credit Flowing to Consumers in Need
real estate at Harvard Business School, and director emeritus of Harvard's Joint Center for Housing Studies. In addition, the American economy depends on consumers having access to credit. "The challenge is to avoid the temptation of...
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- Web
Business Fundamentals Course - CORe | HBS Online
management or finance offers an accelerated admission pathway for students who pass CORe (in the for-credit or non-credit offering). Financial aid and financing options available for CORe program participants also vary depending on...
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- 05 Feb 2024
- Research & Ideas
The Middle Manager of the Future: More Coaching, Less Commanding
2021. By contrast, job postings that included supervisory capabilities decreased by 23 percent. The use of collaborative phrases in newspaper job postings grew 15 percent between 1980 and 2000. Prior to 1980, references to collaboration...
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by Ben Rand
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
environment. "In big markets, nobody wants to hear about bridge periods," Groysberg says, referring to times when ball clubs (or companies) decide to sacrifice immediate performance to focus on developing young talent....
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
songs on a music album, television episodes on a DVD, or chapters of a book. "Pure" and "mixed" refer to the condition under which those products are sold. Under a pure-bundling strategy, a firm sells only the bundle,...
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- 02 Apr 2024
- What Do You Think?
What's Enough to Make Us Happy?
enough. It depended on how their colleagues were behaving, probably with equally little thought about “enough.” HBS colleague and happiness expert Arthur Brooks refers to this as “the striver’s curse” and...
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by James Heskett
- Web
Frequently Asked Questions | HBS Online
world a better place. Our ability to do so though is dependent on reaching learners around the globe who can benefit from business education. With this goal in mind, with very rare exception, we do not restrict individuals from taking a...
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- Web
Program Policies - HBS Online
forms and templates from other institutions may require supplemental information. Documentation is current, preferably within three years. (The age of the documentation may also be dependent upon the nature of the disability and the...
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- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
had been referred to its site through the corresponding affiliate, when in fact the affiliate did nothing. In fact, the affiliate did less than nothing: The affiliate wasted some of your bandwidth making you load a site you hadn't...
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- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
You can’t change anything if you don’t accept it, because if you don’t accept it, you’ll try to change something else that you think is reality.” And while Stoicism may colloquially refer to repressing emotion, such repression was never...
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by Boris Groysberg and Robin Abrahams