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All HBS Web
(118)
- News (36)
- Research (49)
- Multimedia (1)
- Faculty Publications (27)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
of two new products from Pepsico, Doritos Blaze snacks and Mountain Dew Ice soda. Each had an attention-getting star—Peter Dinklage of “Game of Thrones” fame and Morgan Freeman, respectively. Each had attention-holding content, with the...
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- 23 Jul 2021
- Blog Post
Trends in Consumer Products
General Mills products saw significant increases. In fact, Nature Valley Granola Bars sales declined as children stayed home for virtual school. With parents not packing lunches and children eating at home, the portable snack bar business...
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- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Case 518-064 A Note on the Snack Food Industry This note provides an overview of the snacking industry in 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/518064 Harvard Business School...
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Sean Silverthorne
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718480-PDF-ENG Harvard Business School Case 718-403 Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy The case focuses on Irene Rosenfeld’s tenure as CEO of the global View Details
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Sean Silverthorne
- 25 May 2016
- Blog Post
Favorite Memories from HBS
activities like rock climbing, golfing, and running a sprint triathlon - all of which I grumbled good-naturedly at, but which I secretly really enjoyed. And I’ll remember trying to start a packaged snack start-up, spending hours over...
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- 24 Mar 2017
- News
Alumni New Venture Competition Finalists Named
healthy snacks for everyone, not just foodies, health nuts or the well-to-do. Everyone. Alumnus: Gordon Liao, MBA 2004 Region: Midwest/Central US ivy maker: Play tech, have fun, fix application. Alumna: Ying Zhang, MBA 2004 Region:...
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- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
me to think in this way. 3. I Followed My Passions This summer I have been working on starting up Chaku Foods Limited, a consumer goods food brand from Ghana that creates delicious snacks using local agricultural products. The first...
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- 20 Nov 2012
- First Look
First Look: November 20
firms? The success and viability of China's overall growth strategy depended crucially on managing a successful urban transition. Purchase this case:http://hbr.org/search/713037-PDF-ENG Hill Country Snack Foods Co. W. Carl Kester and...
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Sean Silverthorne
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
Those wearing a heavy backpack were more likely to choose healthy snacks over potentially guilt-inducing fattening ones. For a detailed account of the experiment, see "The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced...
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by Carmen Nobel
- 27 Sep 2019
- Blog Post
Learning the Language of Product at Duolingo
snack or drink under the sun, and the weekly massages all made work easy. Maybe less typical was that I, along with most of the company, left the office almost every day between 5:30 and 6:30. As someone with a child on the way, having a...
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Technology
- 26 Mar 2020
- Blog Post
Make Work from Home Work For You (And Your Team)
additional equipment like a monitor or appropriate desk space at home, but ergonomics are important and if you can, invest in yourself.” Another work from home hurdle for some is healthy food. You may typically work in an office environment that offers meals or View Details
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All Industries
- 18 Mar 2020
- Blog Post
Make Work from Home Work For You (And Your Team)
reimburse you for additional equipment like a monitor or appropriate desk space at home, but ergonomics are important and if you can, invest in yourself.” Another work from home hurdle for some is healthy food. You may typically work in an office environment that...
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- Blog
Up Close: A Return to In-Person Executive Education Programs
achievement was how routine it felt once we got back into it," said Corsino. "Yes, people were wearing masks and the snacks were individually packaged, but the broad strokes were remarkably similar to what we normally do." Throughout the...
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- 15 Jun 2021
- News
In My Humble Opinion: Building Blocks
Italian, but I didn’t know Portuguese and thought learning it on Duolingo would feed my curiosity during lockdown. I love the satisfaction of high-fiving the owl when I’ve done my lesson.” Snack size: “I’m 6’10” and about 230 pounds, so...
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- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
of experiments—including a field experiment where she posed with students as snack bar employees—Santana found that by subtly manipulating the environment, sellers can dramatically change what some buyers are willing to pay. Retailers are...
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- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the...
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- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
"My goal is to get athletes—and kids who are thinking about becoming athletes—to start thinking of themselves as businesses and not just athletes," he said. Sherman took the opportunity, as he has in previous public forums, to talk about how much he loves...
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- 01 Dec 2016
- News
Vive la Madeleine!
been imagining for the next phase of his career, but the story moved him. He had fond memories of snacking on madeleines as a young child—most likely Jeannette madeleines, although he couldn’t be certain. The son of a construction worker,...
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- 09 May 2017
- First Look
New Research and Ideas, May 9
Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as...
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Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored View Details