Filter Results
:
(750)
Show Results For
- All HBS Web (750)
- Faculty Publications (228)
Show Results For
- All HBS Web (750)
- Faculty Publications (228)
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -...
View Details
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
View Details
Keywords:
Forecasting and Prediction;
Price;
Profit;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Demand and Consumers;
Measurement and Metrics;
Strategic Planning;
Mathematical Methods;
Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- April 1991 (Revised April 1993)
- Background Note
Strategic Response to Uncertainty
Managers often ignore uncertainty and plan as if the world were certain. Frequently, strategy is formulated based on an extrapolation of current trends into the future, or the best guess scenario of the manager involved. This note discusses four approaches to shaping...
View Details
Teisberg, Elizabeth O. "Strategic Response to Uncertainty." Harvard Business School Background Note 391-192, April 1991. (Revised April 1993.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
View Details
- February 2010
- Background Note
Marketing Analysis Toolkit: Market Size and Market Share Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales...
View Details
Keywords:
Forecasting and Prediction;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Markets;
Demand and Consumers;
Size;
Strategic Planning;
Sales
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
- August 2019
- Case
The Allstate Corporation, 2019
By: John R. Wells and Benjamin Weinstock
In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums...
View Details
Keywords:
Insurance Companies;
Strategic Analysis;
Strategic Change;
Insurance;
Strategy;
Strategic Planning;
Organizational Change and Adaptation;
Competitive Strategy;
Insurance Industry;
North America
Wells, John R., and Benjamin Weinstock. "The Allstate Corporation, 2019." Harvard Business School Case 720-366, August 2019.
- March 2014
- Course Overview Note
Creating and Sustaining Competitive Advantage
This note gives an overview (for instructors) of the MBA elective course "Creating and Sustaining Competitive Advantage" (CSCA). The course gives students a deep dive on competitive advantage, on its relation to overall strategic performance (defined as performance...
View Details
- September 1997 (Revised February 2000)
- Exercise
Exercises in Option Pricing and Real Option Analysis
By: Benjamin C. Esty
Contains five problems, one each on basic option pricing, abandonment value, the value of waiting to invest, contingent claims analysis (equity as a call option), and strategic decision making in an option framework. The goal is for students to recognize option value...
View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
View Details
Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- March 1992 (Revised June 1992)
- Background Note
Strategic Industry Model: Emergent Technologies
By: Robert J. Dolan
Describes computer model and output from conjoint analysis and perceptual mapping for product line planning.
View Details
Dolan, Robert J. "Strategic Industry Model: Emergent Technologies." Harvard Business School Background Note 592-086, March 1992. (Revised June 1992.)
- April 1993 (Revised May 1994)
- Case
Genzyme Corporation: Strategic Challenges with Ceredase
Genzyme Corp., one of the largest biotechnology companies, has succeeded in developing, manufacturing, and commercializing its first therapeutic, a treatment for a rare genetic disease. Analysis of the case requires students to identify and understand how Genzyme has...
View Details
Keywords:
Risk Management;
Risk and Uncertainty;
Corporate Strategy;
Technology;
Health;
Product Development;
Biotechnology Industry;
Pharmaceutical Industry;
United States
Teisberg, Elizabeth O., and Sharon L. Rossi. "Genzyme Corporation: Strategic Challenges with Ceredase." Harvard Business School Case 793-120, April 1993. (Revised May 1994.)
- June 2015 (Revised October 2015)
- Case
High Liner Foods, 2015
By: John R. Wells and Galen Danskin
In 2015, Canadian-based High Liner Foods Ltd was one of North America's largest frozen fish processors with extensive shares of both the food service and retail channels in Canada, the USA and Mexico. With over C$1 billion in revenues, the company had grown four fold...
View Details
- 04 Sep 2013
- What Do You Think?
How Relevant is Long-Range Strategic Planning?
Summing Up How Can Strategic Planning be Adapted to Changing Needs? Strategic planning concepts and the notion of long-range planning will continue to be integral parts of responsible management. But they...
View Details
Keywords:
by James Heskett
- 2019
- Working Paper
Intelligent Artificiality: Algorithmic Microfoundations for Strategic Problem Solving
By: Mihnea Moldoveanu
This paper introduces algorithmic micro-foundations for formulating and solving strategic problems. It shows how the languages and disciplines of theoretical computer science, “artificial intelligence,” and computational complexity theory can be used to devise a set of...
View Details
Keywords:
Problems and Challenges;
Analysis;
Strategy;
Framework;
Management Analysis, Tools, and Techniques;
Mathematical Methods
Moldoveanu, Mihnea. "Intelligent Artificiality: Algorithmic Microfoundations for Strategic Problem Solving." Harvard Business School Working Paper, No. 19-072, January 2019. (Revised February 2019.)
- Program
Strategic Perspectives in Nonprofit Management
action and create a more responsive, successful, and sustainable nonprofit organization. Details Under take strategic analysis that positions your organization to thrive and grow Focus your mission and...
View Details
- September 2014
- Case
Radiometer, 2003
By: John R. Wells and Galen Danskin
In 2003, Radiometer was the world's leading supplier of blood gas analysis equipment and accessories for critical care patients. Based in Denmark, Radiometer sold through a combination of sales subsidiaries and distributors around the world, and generated sales of over...
View Details
Keywords:
Medical Devices;
Medical Equipment & Devices;
Mergers & Acquisitions;
Strategic Analysis;
Strategic Change;
Family Business;
Strategy;
Medical Devices and Supplies Industry;
Denmark;
United States
Wells, John R., and Galen Danskin. "Radiometer, 2003." Harvard Business School Case 715-409, September 2014.
- September 2013 (Revised April 2014)
- Case
Trader Joe's
By: David L. Ager and Michael A. Roberto
Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer...
View Details
Keywords:
Core Competencies;
Growth Strategy;
Strategic Positioning;
Industry Analysis;
Competitive Strategy;
Competitive Advantage;
Organizational Culture;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Ager, David L., and Michael A. Roberto. "Trader Joe's." Harvard Business School Case 714-419, September 2013. (Revised April 2014.)
- January 1984
- Article
A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments
By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the...
View Details
Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
- 22 Feb 2017
- Working Paper Summaries
Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective
- September 2014
- Case
Radiometer, 2013
By: John R. Wells and Galen Danskin
In 2013, Radiometer continued to lead the world in blood gas analysis equipment and accessories, selling direct and through distributors to hospital central laboratories, point-of-care locations, and non-hospital medical locations. Founded in 1935 and based in Denmark,...
View Details
Keywords:
Medical Devices;
Medical Equipment & Devices;
Mergers & Acquisitions;
Strategic Analysis;
Strategic Change;
Family Business;
Strategy;
Mergers and Acquisitions;
Medical Devices and Supplies Industry;
Denmark;
United States
Wells, John R., and Galen Danskin. "Radiometer, 2013." Harvard Business School Case 715-410, September 2014.