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- All HBS Web (159)
- Faculty Publications (28)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads do this with stunning View Details
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
current environment. The way that we're seeing it as an opportunity to learn from how to help people make effective changes that align with this new time and how they want to live their lives. For instance, we just did a piece last week...
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- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
September 2018 Strategy Science Applying Random Coefficient Models to Strategy Research: Identifying and Exploring Firm Heterogeneous Effects By: Alcácer, Juan, Wilbur Chung, Ashton Hawk, and Gonçalo Pacheco-de-Almeida Abstract—Strategy...
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Dina Gerdeman
- 08 Dec 2015
- First Look
December 8, 2015
2015 Northampton, MA: Edward Elgar Publishing The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship By: Jones, G. Abstract—This book compares the effects of globalization on two Latin American...
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Sean Silverthorne
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
diminishing audiences. Theories abound as to the most effective strategy for crafting a TV commercial—where and how often to place a brand in the ad frame. Some suggest using small, nonintrusive instances, while others recommend the...
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- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
experiences and firm performance. We decompose the variance of 58,294 face-to-face transactions, quantifying the relative importance of customer, employee, process, location, and market-level effects on customer satisfaction. In our...
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Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food banks, and the recent "Incentive Auction" that reallocated wireless spectrum from television broadcasters to telecoms. Our lead examples show...
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Carmen Nobel
- 02 Feb 2016
- First Look
February 2, 2016
negotiators interact to influence cooperative behavior of low-power negotiators. Managers from four different cultural groups (Germany, Hong Kong, Israel, and the United States) negotiated face-to-face in a simulated power-asymmetric commons dilemma. Results supported...
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Sean Silverthorne
- Web
Courses by Faculty - Course Catalog
(OWN): Define Success, Create Advantage, Build to Last, Engage Effectively Strategy Spring2025 Q3 1.5 John Batter Law, Management and Entrepreneurship General Management,Entrepreneurial Management Fall2024 Q1Q2 3.0 Law, Management and...
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- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
need to cut the cost of a building by 10 percent in order to make the numbers work, they need to understand what has been given up. I'd like them to be better at visualizing the impact of what is being created and its View Details
- 16 Dec 2002
- Lessons from the Classroom
Marrying Distance and Classroom Education
to be quite quiet. And that's too bad because we're losing a lot, but if we slow down for them we'll lose some of our native speakers. SS: What are the characteristics of an effective teacher in an online environment? Can they cross over...
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by Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
faced and an inability to respond effectively once they did. We focus particularly on the problems GM encountered in developing the relational contracts essential to modern design and manufacturing. We discuss a number of possible causes...
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Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues that learning in cross-race...
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Sean Silverthorne
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
analytic methods in a series of experiments across a range of hedonic products. The results suggest that hedonic learning follows a sequence of stages whose order matters and that the holistic stage is facilitated by attending to experience as a narrative event and by...
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Dina Gerdeman
- 21 Jan 2013
- Research & Ideas
Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill
thermometer, like those often used in fundraising campaigns, to hang in her salon. Each condom sale garnered a star stamped on the thermometer, providing a visual measure of the stylist's contribution to AIDS prevention in her community....
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by Carmen Nobel
- Web
Courses by Title - Course Catalog
Managers 2 Technology & Operations Management Michael Parzen Spring2025 Q4 1.5 Data Visualization for Analysis and Communication Technology & Operations Management Martin Wattenberg,Fernanda Viégas Spring2025 Q4 1.5 Data for Impact:...
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- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
highlighting the work performed by the government of an archetypal town increased trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized...
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Dina Gerdeman
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracy—and the Way to Renew Our Broken System By Raymond W. Baker (MBA 1960) Berrett-Koehler Publishers Over the last half century, capitalism has created...
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- Web
2016 Symposium - Race, Gender & Equity
hierarchy management: the psychology of privilege, or how benefitting from inequity affects human beliefs and behavior. She explores the effects of privilege using diverse research methods, including lab experiments, field experiments,...
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- 01 Feb 1998
- News
Women at the Top
dealmaking both inside and outside the corporate environment. Participants then took part in an interactive workshop on developing an effective professional network, led by HBS associate professor Herminia M. Ibarra. As part of the...
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Marguerite Rigoglioso and Susan Young