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Tomomichi Amano
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
- 04 Oct 2019
- Working Paper Summaries
Soul and Machine (Learning)
- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
players use to compete. "People are thinking about ways to design policies and products so you can actually engage with the product in more responsible ways without getting people too overinvolved in playing View Details
- Web
Courses by Title - Course Catalog
General Management, Technology & Operations Management Regina Herzlinger,Lee Kaplan,Ben Creo,Brian Walker Fall2024 Q1 1.5 Innovation and Renovation: Optimizing Product Line Architecture Marketing Tomomichi...
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Courses by Faculty - Course Catalog
Institutions General Management,Business, Government & the International Economy Spring2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring2025 Q3Q4 3.0 Tomomichi Amano IFC:...
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Courses by Faculty Unit - Course Catalog
Business of the Arts (also listed under General Management and Entrepreneurial Management) Rohit Deshpande Henry McGee Spring2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon...
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Courses by Faculty Unit - Course Catalog
Business of the Arts (also listed under General Management and Entrepreneurial Management) Rohit Deshpande Henry McGee Spring2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon...
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- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
customers on the brand? Amano points out that the benefits of personalized marketing are often overshadowed by the creepiness factor. “There definitely are a bunch of benefits that we reap from the fact that...
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Keywords:
by Kristen Senz
- 2012
- Discussion Paper
Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades
By: Koji Nomura and Tomomichi Amano
Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s...
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Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012.
- 2019
- Working Paper
Identification Using Border Approaches and IVs
By: Xing Li, Wesley R. Hartmann and Tomomichi Amano
We document that recent quasi-experimental strategies for identifying advertising effects can be derived from a model in which ad decisions are made at a more aggregate level than conversion is measured. Next, we show that the identifying variation in one of these...
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Li, Xing, Wesley R. Hartmann, and Tomomichi Amano. "Identification Using Border Approaches and IVs." Working Paper, June 2019.
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi View Details
Keywords:
Dina Gerdeman
- 2018
- Working Paper
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
By: Tomomichi Amano and Hiroshi Ohashi
In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in...
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Keywords:
Product Differentiation;
Energy Efficiency Standards;
Ratcheting;
Diffusion Of Innovation;
Technological Innovation;
Competition;
Quality;
Governing Rules, Regulations, and Reforms;
Policy
Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018.
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
HBS Course Catalog Innovation and Renovation: Optimizing Product Line Architecture Course Number 1955 Assistant Professor Tomomichi Amano Spring; Q4; 1.5 credits13...
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Marketing - Doctoral
field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological...
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Marketing Curriculum - Faculty & Research
Casadesus-Masanell, Tomomichi Amano January2025 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture Tomomichi View Details
- 2023
- Working Paper
A Welfare Analysis of Gambling in Video Games
By: Tomomichi Amano and Andrey Simonov
In 2020, gamers worldwide spent more than $15 billion on loot boxes, a lottery of virtual items built into video games. Loot boxes are contentious, as regulators worry that they constitute gambling. In contrast, video game companies maintain that loot boxes are...
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Keywords:
Consumer Behavior;
Policy;
Games, Gaming, and Gambling;
Product Design;
Video Game Industry
Amano, Tomomichi, and Andrey Simonov. "A Welfare Analysis of Gambling in Video Games." Harvard Business School Working Paper, No. 23-052, February 2023.
- February 2020
- Teaching Note
Essential Explorations at MUJI
By: Tomomichi Amano and Das Narayandas
Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more...
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Strategy Curriculum - Faculty & Research
and how to sustain competitive advantage. How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities. How...
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Faculty & Research - Business & Environment
Michael W. Toffel Technology and Operations Management 128 results Related Faculty Juan Alcacer Strategy 2 results Tomomichi Amano Marketing 4 results Lynda M. Applegate...
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