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All HBS Web
(3,325)
- People (2)
- News (1,030)
- Research (1,954)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,199)
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting...
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by John Quelch
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the...
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The...
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- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to...
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- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies,...
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- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news...
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- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent...
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by John Quelch
- Article
1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch
By: John A. Quelch
Quelch, John A. "1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch." Design Management Journal 1, no. 2 (Summer 1990): 49–53.
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let...
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- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the...
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by John A. Quelch
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and...
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by John Quelch
- 20 Sep 2007
- Research & Ideas
How to be a Customer
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing...
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by John Quelch
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current...
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by John Quelch
- 20 May 2016
- Op-Ed
World Health Organization Lacks Leadership to Combat Pandemics
public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive...
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- 13 Mar 2023
- Op-Ed
How Leaders Should Leave
handle on what you’re going to do. If you stick with that timeframe, you won’t risk being out of sight and out of mind and can look forward to starting fresh in your new role. John Quelch is the Charles...
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by John Quelch
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an...
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- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out...
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- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth...
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by John Quelch
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to...
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