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- All HBS Web (247)
- Faculty Publications (86)
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- 08 Jun 2010
- First Look
First Look: June 8
(HHI), varies across the sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. The data available allowed HHI to be calculated for the period 1977-2002 in the case of View Details
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Martha Lagace
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them,...
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by Martha Lagace
- 06 Apr 2010
- First Look
First Look: April 6
Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's "Big Four" audit firms. In May 2006, the Japanese Financial Services View Details
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Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep...
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- 03 Mar 2009
- First Look
First Look: March 3, 2009
status—on new venture growth. I propose that new firms can acquire legitimacy by mimicking the structures and ceremonial activities of established firms in their industry and status by affiliating with high-status entities. Using a unique panel dataset on a cohort of...
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Martha Lagace
- 08 Mar 2011
- First Look
First Look: March 8
PublicationsConcentrating on Governance Authors:Dalida Kadyrzhanova, and Matthew Rhodes-Kropf Publication:Journal of Finance (forthcoming) Abstract This paper develops a novel trade-off view of corporate governance. Using a simple model that integrates View Details
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Sean Silverthorne
- 15 Apr 2014
- First Look
First Look: April 15
Institutional Logics By: Ioannou, Ioannis, and George Serafeim Abstract—We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when analysts perceive CSR as an...
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Sean Silverthorne
- 22 May 2012
- First Look
First Look: May 22
banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin...
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Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to...
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Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=609046 Note: Credit Rating Agencies Harvard Business School Note 209-056 The note examines the role of credit rating agencies...
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Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,...
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Sean Silverthorne
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard...
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- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
and Gerardo Pérez Cavazos Abstract— This paper examines whether fraud allegations affect firms’ contracting with the government. Using a dataset of whistleblower allegations brought under the False Claims Act against firms accused of defrauding the government, we find...
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Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."...
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- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
dreams in the pages of upscale women's magazines. Indeed, when Revson first saw The $64,000 Question, he was angry with his advertising agency for buying it. There was no glamour, no mystery. The View Details
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by Richard S. Tedlow
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the...
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by Julia Hanna
- 23 Mar 2010
- First Look
First Look: March 23
Up: Is Voluntary Self-Reporting a Signal of Effective Self-Policing? Authors: Michael W. Toffel and Jodi L. Short Abstract Administrative agencies are increasingly establishing voluntary self-reporting programs both as an investigative...
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Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
ties can lead to less timely investments. Further examination shows that the reduced timeliness of connected funds is driven by a reluctance to withdraw holdings prior to weak investee performance. We interpret this as agency conflicts...
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Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
project negotiations, he’s had a chance to do that. In the presidency, there will probably be negotiations — with Congress, with other nations, or with agencies or with all the people a president deals with — where you have to make a...
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by Christina Pazzanese
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
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Sean Silverthorne