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Show Results For
-
All HBS Web
(692)
- People (6)
- News (197)
- Research (210)
- Events (2)
- Multimedia (19)
- Faculty Publications (92)
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- 2015
- Book
The Discover Your True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership
By: Nick Craig, Bill George and Scott Snook
Keywords:
Leadership
Craig, Nick, Bill George, and Scott Snook. The Discover Your True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership. Rev. and updated ed. Hoboken, NJ: John Wiley & Sons, 2015.
- August 2016 (Revised November 2016)
- Case
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive...
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Keywords:
Luxury Branding;
Authenticity;
Inconspicuous Consumption;
Brand Positioning;
Brand Revitalization;
Eyeyewear;
Market Entry and Exit;
Luxury;
Market Participation;
Brands and Branding;
Consumer Products Industry
Keinan, Anat, and Michael B. Beverland. "C.W. Dixey & Son." Harvard Business School Case 517-019, August 2016. (Revised November 2016.)
- April 6, 2022
- Article
5 Principles of Purposeful Leadership
By: Hubert Joly
The traditional model of the leader-hero who saves the day, knows it all, is the smartest person in the room, and is too often driven by power, fame, glory, or money is not appropriate in today’s environment. People today expect a different kind of leader. While each...
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Keywords:
Leadership, Personal Strategy & Style;
Purpose;
Roles;
Authenticity;
Leadership;
Values and Beliefs;
Leadership Style
Joly, Hubert. "5 Principles of Purposeful Leadership." Harvard Business Review Digital Articles (April 6, 2022).
- 2017
- Article
The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation
By: Paul Green, Eli Finkel, Grainne Fitzsimons and Francesca Gino
We present theory suggesting that experiences at work that meet employees’ expectations of need fulfillment drive work engagement. Employees have needs (e.g., a desire to be authentic) and they also have expectations for how their job or their organization will fulfill...
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Keywords:
Needs;
Motivation;
Work Engagement;
Disengagement;
Authenticity;
Self-Expression;
Employees;
Motivation and Incentives;
Behavior;
Human Needs
Green, Paul, Eli Finkel, Grainne Fitzsimons, and Francesca Gino. "The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation." Research in Organizational Behavior 37 (2017): 1–18.
- August 2019
- Case
Simón Cohen at Henco: Sustaining 'High Performance, Happy People'
By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green
Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal...
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Keywords:
Work/life Balance;
Growth Strategy;
Corporate Culture;
Motivation;
Values;
Authentic Leadership Development;
Leadership;
Personal Development and Career;
Motivation and Incentives;
Values and Beliefs;
Service Operations;
Organizational Culture;
Growth and Development Strategy;
Service Industry
Gino, Francesca, Jeff Steiner, Arianna Camacho, and Paul Green. "Simón Cohen at Henco: Sustaining 'High Performance, Happy People'." Harvard Business School Case 920-005, August 2019.
- January 2018
- Teaching Note
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
Teaching Note for HBS No. 517-019.
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- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni...
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Keywords:
Social Media;
Digital Influencers;
Fashion Blogger;
Brand Authenticity;
Digital Marketing;
Brands;
Start-up;
Fashion;
Shoe;
Chiara Ferragni;
Celebrity Endorsement;
Celebrity Management;
Lifestyle Brand;
Digital Brand;
New Brand Development;
Branding;
Instagram;
Online Followers;
Fashion Blog;
Marketing Partnerships;
Brand Portfolio;
Luxury Brand;
Louis Vuitton;
Dior;
Designer Brands;
Authenticity;
Luxury;
Blogs;
Product Positioning;
Commercialization;
Consolidation;
Brands and Branding;
Entrepreneurship;
Business Model;
Fashion Industry;
Apparel and Accessories Industry;
Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
from the band’s effort to draw a large crowd of die-hards. “They’re authentic and genuine,” Chung says. “They would directly communicate with the fan base. The effective use of social media was how they created an ecosystem.” The band’s...
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- Article
The Counterfeit Self: The Deceptive Costs of Faking It
By: Francesca Gino, Michael I. Norton and Dan Ariely
Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,...
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Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
- 10 Mar 2021
- Research & Ideas
Key to Doing Your Best at Work? Be Yourself
they are “a good fit.” But that approach does a disservice to both the employee and the business, Frei and Gino say. The pair recently taught a short, intensive course for MBA students, “Anatomy of a Badass,” about learning to be unapologetically bold and View Details
Keywords:
by Christina Pazzanese, Harvard Gazette
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
authentic than those who were direct. “We think the reason might be that viewers think: ‘OK, I know you’re not reading a script,’” she explains. Marketers shouldn’t overvalue influencers with large audience bases. Believe it or not, a...
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- September 2023
- Case
David Beckham (A)
By: Anita Elberse and David Moreno Vicente
In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership...
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Keywords:
Joint Ventures;
Decisions;
Brands and Branding;
Negotiation Offer;
Partners and Partnerships;
Sports
Elberse, Anita, and David Moreno Vicente. "David Beckham (A)." Harvard Business School Case 524-039, September 2023.
- 24 Mar 2020
- Research & Ideas
These Coronavirus Heroes Show Us How Crisis Leadership Works
We are in the greatest crisis of our lifetimes—even worse than 9/11 and the 2008-09 financial meltdown that triggered the Great Recession. This crisis is directly affecting every person, even those who don’t recognize it yet. Now is a time for leaders, particularly...
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- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an organization's culture; the other half is its operating norms—the way...
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Keywords:
by Bill George
- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
The cover of last January's Harvard Business Review featured the subhead, "When it's OK to fake it till you make it." “Faking it” is the antithesis of authentic leadership. Following this advice is the most likely path to...
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Keywords:
by Bill George
- 28 Jul 2011
- Working Paper Summaries
The Three Foundations of a Great Life, Great Leadership, and a Great Organization
Keywords:
by Michael C. Jensen
- July 2015
- Article
The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity
By: F. Gino, Maryam Kouchaki and Adam D. Galinsky
The current research demonstrates that authenticity is directly linked to morality. Across five experiments, we found that experiencing inauthenticity consistently led participants to feel more immoral and impure. This inauthenticity→feeling immoral link produced an...
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Gino, F., Maryam Kouchaki, and Adam D. Galinsky. "The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity." Psychological Science 26, no. 7 (July 2015): 983–996.
- September 2013
- Teaching Note
Trader Joe's
By: David L. Ager and Michael A. Roberto
Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer...
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- Research Summary
Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"
If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread...
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- September 2013 (Revised April 2014)
- Case
Trader Joe's
By: David L. Ager and Michael A. Roberto
Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer...
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Keywords:
Core Competencies;
Growth Strategy;
Strategic Positioning;
Industry Analysis;
Competitive Strategy;
Competitive Advantage;
Organizational Culture;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Ager, David L., and Michael A. Roberto. "Trader Joe's." Harvard Business School Case 714-419, September 2013. (Revised April 2014.)