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- All HBS Web (207)
- Faculty Publications (22)
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- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five...
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- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the...
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Keywords:
Housing;
Marketing Strategy;
Forecasting and Prediction;
Brands and Branding;
Construction Industry;
France
Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in...
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- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price...
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Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
2016 Random House The Content Trap: A Strategist's Guide to Digital Change By: Anand, Bharat Abstract—Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range...
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Sean Silverthorne
- 19 May 2015
- First Look
First Look: May 19
own brand name. But while American Well attracted some of the largest U.S. health insurers as clients, a surprisingly small number of individual members had actually used the online care service. American Well management believed low...
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Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other...
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by Christina Pazzanese
- 29 May 2007
- First Look
First Look: May 29, 2007
partnership with CEOSS, a 50-year-old NGO, and through other local, community-based organizations. This network approach diverges form the traditional Habitat model of building houses through HFH's own affiliate organizations, but enables...
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Martha Lagace
- 04 Oct 2016
- First Look
October 4, 2016
housing policy. Our counterfactual simulations estimate that relaxing GSE eligibility requirements would have significantly increased refinancing activity in response to QE1, including a 20% increase in equity extraction by households....
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- 27 Apr 2010
- First Look
First Look: April 27
expenditures. In doing so, we show that fiscal spending shocks appear to significantly dampen corporate sector investment and employment activity. These corporate reactions follow both Senate and House committee chair changes, are present...
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Martha Lagace
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
other partnerships in our sample, Tetra Pak strove to restrict exposure of its efforts and prevent a close association of its brand with the "Recyclable by Nature" (Reciclable por Naturaleza) program undertaken with the JLCM,...
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- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
exactly like fire insurance. On any given day, you won't see any benefit. In fact, you could go years shelling out money for a service you aren't using. But on the day that, heaven forbid, your house does burn down, then you will...
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- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event...
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Sean Silverthorne
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
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Martha Lagace
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Endeavor Entrepreneur Guillermo Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a for-profit company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP). This case tells the...
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Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure...
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Carmen Nobel
- 20 Sep 2011
- First Look
First Look: September 20
and a little understood provision in the federal tax code that is implemented at the state level, the Low-Income Housing Tax Credit (LIHTC). The relationship is complex because, while the federal government uses the CRA to control bank...
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Sean Silverthorne
- 13 Jul 2010
- First Look
First Look: July 13
Refinancing Ratchet Effect (revised) Authors:Amir E. Khandani, Andrew W. Lo, and Robert C. Merton Abstract The confluence of three trends in the U.S. residential housing market-rising home prices, declining interest rates, and...
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Martha Lagace
- 03 Mar 2015
- First Look
First Look: March 3
by the financial sector, a possible housing bubble, and an approaching referendum on Scotland's independence. Moreover, many claimed the UK was at risk of secular stagnation, a slowdown in economic growth caused by a structural deficiency...
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Sean Silverthorne
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both companies at a breathtaking pace....
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