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- All HBS Web (181)
- Faculty Publications (35)
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- All HBS Web (181)
- Faculty Publications (35)
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- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch
Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980.
- February 7, 2020
- Article
America's Crisis of Contempt: What I Said in My Address to the National Prayer Breakfast on Thursday
By: Arthur C. Brooks
Brooks, Arthur C. "America's Crisis of Contempt: What I Said in My Address to the National Prayer Breakfast on Thursday." Washington Post (February 7, 2020).
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and...
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Keywords:
CPG;
Consumer Packaged Goods;
Cereal;
Battle Creek;
Michigan;
Breakfast;
Snack;
Agribusiness;
Change Management;
Growth Strategy;
Corporate Venture Capital;
Innovation;
Startup;
Brand;
Brand & Product Management;
Advertising;
Demand and Consumers;
Innovation and Invention;
Venture Capital;
Food;
Brands and Branding;
Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Consumer Products Industry;
United States;
Michigan;
North America
Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
- December 1999 (Revised June 2002)
- Exercise
Salt Harbor: Confidential Information for Brims
Two-party negotiation involving a bed and breakfast and an incoming coffee chain.
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Keywords:
Negotiation
Wheeler, Michael A. "Salt Harbor: Confidential Information for Brims." Harvard Business School Exercise 800-078, December 1999. (Revised June 2002.)
- December 1999 (Revised June 2002)
- Exercise
Salt Harbor: Confidential Information for Easterly
Two-party negotiation involving a bed and breakfast and an incoming coffee chain.
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Wheeler, Michael A. "Salt Harbor: Confidential Information for Easterly." Harvard Business School Exercise 800-077, December 1999. (Revised June 2002.)
- December 2004 (Revised June 2005)
- Case
Chez Cora
By: David E. Bell, Hal Hogan and Carin-Isabel Knoop
Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color...
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Keywords:
Food;
Global Strategy;
Innovation Strategy;
Growth Management;
Service Operations;
Food and Beverage Industry;
Service Industry;
Canada;
United States
Bell, David E., Hal Hogan, and Carin-Isabel Knoop. "Chez Cora." Harvard Business School Case 505-054, December 2004. (Revised June 2005.)
- March 2011
- Case
United Cereal: Lora Brill's Eurobrand Challenge
By: Christopher A. Bartlett and Carole Carlson
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The...
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Keywords:
Subsidiaries;
Market Entry;
Multinational Corporations;
Strategy;
Business Subsidiaries;
Managerial Roles;
Multinational Firms and Management;
Organizational Design;
Organizational Structure;
Marketing Strategy;
Market Entry and Exit;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Retail Industry;
Food and Beverage Industry;
Europe
Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
- December 2005 (Revised April 2011)
- Case
C.W. Post
By: Nitin Nohria, Anthony Mayo and Mark Benson
In 1906, C.W. Post had to move his latest breakfast product--corn flakes--from store shelves into cereal bowls nationwide. Post genuinely believed his corn flakes and other breakfast foods would make people well. Through sampling and other innovative sales and...
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Keywords:
Entrepreneurship;
Innovation and Invention;
Brands and Branding;
Product Marketing;
Sales;
Food and Beverage Industry;
Battle Creek
Nohria, Nitin, Anthony Mayo, and Mark Benson. "C.W. Post." Harvard Business School Case 406-063, December 2005. (Revised April 2011.)
- July 2022
- Supplement
General Mills: Responding to the Killing of George Floyd (B)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
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Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (B)." Harvard Business School Supplement 323-020, July 2022.
- March 2000 (Revised April 2004)
- Case
VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,...
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Keywords:
Negotiation;
Valuation;
Internet and the Web;
Mergers and Acquisitions;
Business Startups;
Cross-Cultural and Cross-Border Issues;
Travel Industry;
United States;
Brussels
Kuemmerle, Walter, and William J. Coughlin Jr. "VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups." Harvard Business School Case 800-334, March 2000. (Revised April 2004.)
- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance...
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Keywords:
Positioning;
Resources;
Brand Equity;
Competitive Dynamics;
Non-market Strategy;
Regulation;
Repositioning;
Product Positioning;
Performance Evaluation;
Brands and Branding;
Competitive Strategy;
Consumer Products Industry
Hou, Young, and Dennis Yao. "Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry." Strategic Management Journal 43, no. 1 (January 2022): 3–29.
- July 2022
- Case
General Mills: Responding to the Killing of George Floyd (A)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
View Details
Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Food and Beverage Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
- April 2012
- Case
Introducing iSnack 2.0: The New Vegemite
By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis...
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Keywords:
Food;
Product Launch;
Conflict and Resolution;
Brands and Branding;
Consumer Products Industry;
Food and Beverage Industry
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
- 22 Nov 2016
- First Look
November 22, 2016
returns. Collectively, these findings provide new evidence on the explicit practice of RPE and their implications for corporate governance and firm performance. Harvard Business School Case 617-011 Breakfast at the Paramount The Paramount...
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Keywords:
Sean Silverthorne
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began...
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
benefited from that thing. And what I learned from that Beloved experience, because at the time that it bombed and I went into depression about it, my former depression was eating macaroni and cheese for breakfast every morning. For real....
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Keywords:
by HBS Staff
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the pandemic began, write MacKay, Georgetown University’s Nathan...
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Keywords:
by Rachel Layne
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
providers.” An industry such as breakfast cereals, for example, sells more than 90 percent of its output to households; semiconductors and cloud computing sell almost 100 percent to businesses. “When those inputs go into other industries,...
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- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved...
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Keywords:
by Lane Lambert