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- Faculty Publications (358)
Show Results For
-
All HBS Web
(709)
- News (134)
- Research (473)
- Events (2)
- Multimedia (7)
- Faculty Publications (358)
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- October 2001 (Revised April 2002)
- Case
America Online, Inc.: Disclosure Strategy
By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with...
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Keywords:
Business Model;
Internet and the Web;
Change Management;
Internet and the Web;
Corporate Disclosure;
Media;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
newspapers respond to entry by TV broadcast stations in 1945–1963. We find that newspaper firms’ responses depend on their customers’ tendencies to multi-home (adopt both newspaper and TV) or single-home (adopt only newspaper or only TV)....
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Keywords:
Sean Silverthorne
- March 2019 (Revised March 2020)
- Case
Choosing the Right Esports Business Model
By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion...
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Keywords:
Entrepreneurial Ecosystems;
Business Development;
Esports;
Business Ventures;
Entrepreneurship;
Business Model;
Management;
Strategy;
Sports;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
North and Central America;
Europe;
Asia
Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
accept scientists' views of global warming" and that just 40 percent of daily Fox News viewers believe that most scientists think climate change is occurring, a much lower rate than daily viewers of other networks like CNN (75 percent), MSNBC (80 percent) and...
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- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability.
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- Research Summary
Overview
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail.
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Keywords:
Entrepreneurial Management;
Digital Marketing;
Digital Innovation;
Digital Media;
E-commerce;
E-Commerce Strategy;
"Marketing Analytics";
Advertising Technology;
Technology Entrepreneurship;
Entrepreneurship;
Technological Innovation;
Marketing Strategy;
Service Operations;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States;
European Union;
China
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio View Details
Keywords:
Sean Silverthorne
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
The best and brightest executives in the world are common visitors to the MBA classrooms at Harvard Business School, giving students a personal opportunity to talk to the likes of Ann Fudge, Lou Gerstner, Meg Whitman, and Jack Welch. Still, when Professor Nancy Koehn...
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- July 2017
- Teaching Plan
'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War
By: Rafael Di Tella and Sarah McAra
Teaching Note for HBS No. 718-008.
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- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and...
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Keywords:
Books;
Marketing Strategy;
Open Source Distribution;
Competition;
Mobile Technology;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Japan
Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
- December 2009
- Article
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a...
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Keywords:
Voting;
Ethnicity;
Behavior;
Local Range;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
let's just not allow our customers to do it," he says. That might mean lobbying for legislation, suing in court, or making customers sign contracts that prevent decoupling. After Aereo allowed viewers to stream TV programs over the Internet by picking up View Details
Keywords:
by Michael Blanding
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Viral Marketing;
Advertising;
Marketing Communications;
Social Marketing;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- 29 Apr 2014
- First Look
First Look: April 29
Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as performance and the management committee's response. Allows for discussion of 1)...
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Keywords:
Sean Silverthorne
- September 2017 (Revised June 2019)
- Case
The ABN AMRO World Tennis Tournament
By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any...
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Keywords:
Superstar;
Talent;
General Management;
Marketing;
Sports;
Media;
Entertainment;
Talent and Talent Management;
Negotiation;
Strategy;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
- 28 Apr 2009
- First Look
First Look: April 28, 2009
City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program...
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Keywords:
Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were...
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Keywords:
Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and equipment to major movie studios,...
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Keywords:
Martha Lagace
- April 2023 (Revised April 2024)
- Teaching Note
Netflix’s Culture: Binge or Cringe?
By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
Teaching Note for HBS Case No. 522-096.
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Keywords:
Compensation and Benefits;
Employees;
Recruitment;
Resignation and Termination;
Retention;
Selection and Staffing;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Business or Company Management;
Management Style;
Media;
Business Processes;
Organizational Culture;
Organizational Structure;
Performance Expectations;
Performance Productivity;
Creativity;
Business Strategy;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
North America;
California;
Canada;
Europe;
Middle East;
Africa;
Asia;
Latin America